Who decided that plush toys should be cute?

Many people had an affect on plush toys including the buyers. Most plush toys or stuffed animals are intended for children or young adults (older people can enjoy collecting pushes as well). Giving them cute eyes or a small button nose draws people to want to buy them. There has been a trend of “ugly” plushes/stuffed animals. For example the fuggler toys. People including myself have been drawn by their human like teeth. AND Who decided that plush toys should be cute?

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Source: https://cuteplushies.net/japanese-plushies

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