Brand vs. Fund - What is more important?

Have a question as I am currently investigating roles within PE.

In terms of exit opportunities out of PE and business school what matters more:

  1. The brand name of the firm (KKR, BX, BainCap, Carlyle, etc.)

  2. The fund that you work within (Flagship versus Non-Flagship)

I would like to attend business school and I am curious whether I should take a larger less known fund over a very big name brand non-flagship fund.

Would love some input on this

Thanks

3 Comments
 

Don't overthink it, most analysts won't have a choice anyways. 

Just go to a firm where you'll get the best experience and you'll do well just because you don't have a 'brand' name doesn't mean you won't get in. I've seen countless people from MM PE funds get into GSB/HBS and there are plenty of folks with the KKR/BX name that haven't made it

 

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