Business Development in PE

So, I'm currently working as an Account executive at a SaaS company (3 years out of undergrad, 2 years as an AE). Currently making around $180k all in working around 25-30 hours a week. Staying in this path I should be able to move to another tech company, land an enterprise role and increase my comp to $300k-ish over the next couple years. After that the goal would be to go into management, eventually ideally becoming a VP of sales. I'm in the Bay Area so there are a lot of AE roles hiring at all times and the path seems pretty clear.


I have been reached out to a few times by recruiters for roles in boutique and mid-market PE firms. I got an offer from a boutique growth equity firm last year but declined because it was a significant pay cut ($80k base plus sourcing bonuses). Most of these roles are "deal sourcing" and business development in portfolio operations type roles (One specifically at a pretty well known VC/Growth Equity firm).


My question is, should I "switch careers" and do this? The role I'm currently interviewing for is bus dev in "portfolio operations" at a name brand firm but its a pay cut (around 140k all in) and I also can't find any information online on what this career path looks like? Where do you go from here? How much money can you make in this career? What are the hours like in PE/VC bus dev? Is it a respected role? 


Basically, I've always wanted to work in this industry because I find it interesting, but I don't know what a career here looks like in terms of comp and progression. Ideally I want to make as much money as possible per hours of work I put in. Will this be better than SaaS sales for that?

 
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$180k/yr for 30hr weeks ~three years out of school sounds pretty sick, assuming you like what you do and are OK with the progression.  

That being said, I'm in PE BD and love it, however your question is a tough one to address because BD isn't standardized and can be wildly different from fund to fund.  On the growth / early stage side, it's typically market mapping and direct dialing companies, which is not my thing.  My role is 100% banker coverage and deal screening.  I literally get paid to network 24/7 and know what's going on in the market.  Yes, I'm comp'd at a slight discount to the deal team, but it's worth it so I'm not stressing over models or IC decks at 2am or worrying about fires at my portcos.  I travel a little more but don't particularly mind it because it's usually fun and you're wining/dining, golfing, going to ballgames, etc. instead of being stuck in a boardroom or touring a warehouse.   

Progression/comp are tough to comment on because again, it varies so widely from firm to firm.  Let's ballpark all-in cash at $100-175 for analyst, $150-250 for ASO, $350-500 for VP.  Yes, these are wide ranges but it seriously depends - geography, AUM, fund size, total AUM, team size all affect comp.  Comp structures vary too: base + bonus, base + metric based bonus, base + bonus per mm of equity deployed, etc.  Carry is also a tossup.  I'm just guessing at the real top-end comp numbers here but Principals, Partners, MDs, Head of BD types are making very good money.   

 

Thanks for this! Super helpful. How long does it usually take to climb up the ladder to each level? Let's say you're an analyst at a firm for 2 years with no way up. Is it normal to jump to another firm as an associate? Also, I don't plan on going to grad school. Will this hurt me? 

 

Im also interested in PE/PC BD. Worked in a client facing advisory role(WM), now 2 years in S&T in fixed income on the sales side. How do you compare banker coverage to other PE/PC BD/capital raising roles? Obviously every fund is different like you mentioned, curious what are the best steps to vetting what type of PE/PC fund can offer great comp/career progression and what are signs to see that would make you want to steer clear?  Any color on what these roles are like at the larger shops (Oaktree, Ares, HPS, Bain, etc)? 

Appreciate the insight. Cheers! 

 

Looking to make the jump into PE BD from banking this summer and have been networking pretty heavily -- would you mind if I reached out via DM to learn a bit more? Appreciate it!

 

$180k/yr just 3 years out of undergrad with those hours? Dang man, that's an awesome seat so big congrats. You are doing better comp wise than most BD-focused PE analysts with the exception of ones at the top shops like GA/Insight and you blow them all away on hourly. Frankly, I'd keep a role like that if sales were my thing because from what I've heard talking to older sales guys it continues to scale + you often get equity the more senior you get. A truly greats salesperson at a scaled SaaS company can make more money in the early-to-mid stages of their career than a PE BD unless they're getting carry on a deal-by-deal basis, and even then it takes time to realize vs sales there's a higher % cash all-in comp.

Now PE BD for portfolio operations is a different thing than PE BD for the actual fund. I'm pretty sure I know the fund you're talking about given that description and comp range so the difference in this case is w/ the portfolio operations team you will be working with either specific 1 company or a groups of companies under a specific sector the firm is already invested in. You will be verticalizing for a year or two helping identify potential M&A or partnership targets within that sector, spearheading that outreach, and bringing those conversations into the funnel w/ the appropriate company in the portfolio. Think of this as in a way comparable to the value-add consulting some PEs do but in this case you're supporting their corp dev/BD function instead of sales/marketing/ops. Still a good role, especially if it's for a top branded shop, but not most people are thinking of when they say PE BD so it's harder to describe what hours/comp trajectory looks like but I would imagine at least in terms of hours it's similar to regular PE BD.

PE BD in terms of what most people will be referring to is when you are at a firm with it's own proprietary sourcing engine, most often found in MM funds but you'll see some UMMs and even certain divisions of MFs have a sourcing component. You will spend either all or the vast majority of your time cold outreaching to build relationships with potential targets and bankers via email/call/LinkedIn/etc. to identify new platforms for the fund or add-on investments for the existing platforms. In many cases also helping process the first info to come in from a data share acting as a sort of frontline before things really move into serious execution (e.g. I currently spend ~75% sourcing / 20% execution / 5% portfolio work). In some cases firms will have an entirely separate execution team that takes over once data is shared which favors people from a banking/consulting background vs PE BD tends to prefer people with more of a sales/BD background (obviously). Execution generally has higher all-in expected comp through the junior levels but has a hard cap to it vs if you deliver on BD the only limit you have is time and your fund's ability to close (e.g. assuming $80k base, if you're making $60k-100k every time you close a platform/large add-on say you have a monster year and manage to close 2-3, you'd be making $260k-380k+). Economics are typically based on basis points for $Xm equity deployed and generally get better as you become more senior (some firms do have a capped per-deal bonus for analysts/associates but this is less common). If you can determine what a firm's average check size for platforms/add-ons is it's pretty easy to back into what your expected comp will be assuming you bring in at least 1-2 deals/yr (which is what most people are targeting once you're ramped). Some firms also offer a general bonus pool so that if any deal closes all of the BD team gets a piece (so if you're a top closer, everyone will love you and you'll make bank).

Hour wise is pretty variable by the firm you're at but I'd say 50-65+ is a fair range you can expect to see throughout the year depending on where you are in the transaction lifecycle/whether your firm bifurcates execution and sourcing. My firm doesn't so I've had a number of weeks that enter into the 70+ territory but I can probably count on my fingers the number of all-nighters/past midnight grinds I've had the last 3 years (this excludes nights where I've chosen to stay up to work on something that realistically could've waited). Compensation scales great if you deliver but is a bit lumpy and can take longer to realize compared to typical sales. Deals don't all follow a predictable time scale like when you're selling the same SaaS product over and over. For a personal example, I've had 1 whale of a deal in the pipeline for 2+ years now that's worth nearly $400k on it's own but the founder keeps pushing things further out for various reasons, so it feels like I'm stuck treading water until he changes tune. Meanwhile a deal I did in another year took <9 months from initial conversation to closing, got wired out within 30 days of the final docs getting signed.

To finally answer your question:

Ideally I want to make as much money as possible per hours of work I put in. Will this be better than SaaS sales for that?

In terms of marginal compensation in the short-mid term, probably not. SaaS sales when you have a good process IMO offers one of the best W/L/Comp balances there is among modern white collar professions since making comfortably over 100k working <50hrs a week is hard to find early on in any career. Long-term PE BD definitely outscales in total comp if you have the comparable level of performance vs your peers, but you're never going to be working <40hrs a week that I promise you. IMO there's more to be learned though being a dealmaker than a sales guy so I think the extra time requirement is warranted, but I recognize my bias.

"The obedient always think of themselves as virtuous rather than cowardly" - Robert A. Wilson | "If you don't have any enemies in life you have never stood up for anything" - Winston Churchill | "It's a testament to the sheer belligerence of the profession that people would rather argue about the 'risk-adjusted returns' of using inferior tooth cleaning methods." - kellycriterion
 

Being a dealmaker IS the exit op, you just do progressively bigger and bigger or a higher volume of deals. If you can convince someone to sell you the company they spent decades building, getting someone to buy a widget or experience is much easier given the lower stakes. As I've gotten a bit older I've really started to dislike the obsession with exits most people tend to have in this industry (not a dig at you, just an overall observation). Focus on achieving competency (ideally mastery, w/e that entails) of something before wasting energy imagining how you can use it as a stepping stone to something else. ESPECIALLY if you don't even know what that something else is. This industry is a marathon not a sprint. If you want a work environment where you either burn fast & bright (making shitloads of cash) or crash & burn (get fired after a short stint of underperforming) try MM hedge funds.  

"The obedient always think of themselves as virtuous rather than cowardly" - Robert A. Wilson | "If you don't have any enemies in life you have never stood up for anything" - Winston Churchill | "It's a testament to the sheer belligerence of the profession that people would rather argue about the 'risk-adjusted returns' of using inferior tooth cleaning methods." - kellycriterion
 

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