I'm looking at some out of home portfolio acquisitions and wanted to get any spark notes on specifics to look for above the obvious. I am new to the space however my boss is having me dig into these. Any tips appreciated!
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BX Tac Opps did New Tradition Media, decent one to look at
Solomon Partners have the best coverage of this space.
OOH is pretty broad. What are you looking into exactly? Billboards? Street furniture? Signage?
Thanks. Billboards and signage
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