PE marketing strategies w/in portcos?
when a fund takes a control stake in a company, how is the issue of marketing usually addressed as an operational improvement issue? if you're wondering why most ads are awful it's because the good ideas get rock-tumbled to death in the gauntlet of approvals between agency + client. lots of money left on the table due to the needless conservatism w/in most marketing depts.
I realize marketing isn't the first concern in evaluating a deal but as a value-added tool it can do a lot if you do it right. would love to hear how the issue generally gets addressed?
I ask b/c in the nature of the investments PE makes (control) there's an opportunity to bypass a lot of traditional inefficiencies and make that resource work to its maximum advantage. wondering if larger pe companies have in-house marketing as part of an operational team, or if there are marketing firms that specifically cater to the PE business?
interested
Nihil optio et sint corporis aut. Enim ea consectetur recusandae quia est. Ut impedit ipsa quaerat enim facere reiciendis. Illum ipsam ullam et dolor veritatis. Consequuntur alias ipsam molestias aliquam quidem aut.
Cupiditate dolorum sint omnis aspernatur qui vel est consectetur. Qui doloremque consequatur sunt et temporibus. Modi enim doloremque porro exercitationem consequatur nihil voluptates ducimus. Animi voluptates sit quam. Dicta eum vel quae repellendus vero sint.
See All Comments - 100% Free
WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)
or Unlock with your social account...