I am currently working on a USD 3 million series A for an FMCG play.
How important is unit economics for the financial model. Is it important to have the cost breakdown down to each product or is ok to just club everything together under a single revenue line, and associated gross margin?
Thanks
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Comments (4)
FMCG? What is that?
Also, not entirely sure what you're even asking.
How important is it to model the unit economics… how important to whom? What are you using this for?
He means Fast Moving Consumer Goods.
I suspect you can probably get away with a GM per product * Volume approach. However like the poster above says really depends on who/what you are using it for.
Thanks for your input. This is for private equity investors.
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