Negotiating Comp

So I am negotiating compensation with our founders, and I'm really trying to get an idea of what I should be asking for. I was recently promoted to director (titles are meaningless here, I have ~7 years of acquisition experience) for a $1B AUM REPE and handle most of the acquisitions on our platform . I get paid a salary below market, but primarily because I had been paid bonuses on transaction volume which was down the last 2 years. This is now switching to equity + promote being given to me per deal rather than a cash bonus being paid out at execution.

I work a decent amount of hours and weekends (60-70/wk), but I work remotely so I benefit from low COL. In addition to the equity, there is a buy-in of ~$30K for me per deal that would be added to the equity they give me.

What should my equity/promote ask be, given my salary and previous bonus structure, and the fact that I have buy-in out of pocket each deal as well.

Salary - $90k
Bonus - $15k/deal

28 Comments
 
Funniest

If someone only paid me $90k a year yet made me pony up $30k per deal for buy in, I’d probably Luigi Mangione them. 

Commercial Real Estate Developer
 

lol I mean, all in comp before was more in the mid-$100s before 2024, but it's been low since then, that's why I want this to make sense. If I'm coming out of pocket, would it be reasonable to ask for $50K in equity + $30K out of pocket per deal or would that be too aggressive?

Also, on promote side, was thinking something like 3% is market for 7 years of experience, but not sure.

 

I'm maybe a couple years younger than you so big disclaimer BUT:

$30k minimum buy-in PER DEAL seems insane. How can you pony up that much cash even once, much less be expected to stomach such concentrated exposure? Let's say you have $30k invested in several deals so >$100k: if there's a sector downturn you could be out of a job (esp. if you're at a syndicator) AND lose half your net worth at the same time. If all your equity is only in a couple deals in the same or similar asset classes (as opposed to carry in a fund with dozens of assets across multiple classes) your exposure is too high and likely not worth the risk unless you guys are absolutely clapping the market and you're risk loving.

So unless you're not properly communicating the value of your promote / equity you're prob way below market comp. And even if you're getting tons of equity and carry that seems like a weirdly lopsided comp structure (low base, low cash bonus).

Don't just take the word of some rando on the internet though - it takes 5-10 minutes to ping a dozen different recruiters and find out what's going market rate for your skillset. But if you're super below market these guys will prob not just roll over and 1.25-2.0x your base+bonus - you'll need actual leverage, e.g. an at-market offer in-hand.

 

It sounds like a good first step; just make sure your promotion and equity reflect your significant role and the personal investment you're making.

 

Partly, but the recruiter's incentives aren't aligned with the employee's. The recruiter makes money when they convince someone to quit their current job and take a new job, but the employee might be perfectly happy to stay at their current job if the comp were adjusted enough. 

The employee really needs someone more like an agent who's incentivized to maximize the employee's comp, whether that happens via a job switch or via a renegotiation of comp at the employee's current job.

 

Salary is definitely below market I agree, I actually did apply and interview at a few other shops. In the midwest, associate to sr associate is not that far off tbh. $90k-120k is pretty much the norm. I was making $120-140k all-in from 2021-2023, so it's not like I was all-in underpaid imo. Only way I could get $150k-200k prior to my promotion was in NYC or SoCal and at that point I was losing money since I own a house in the Midwest which I've seen appreciate ~$100k as well. 

I do agree on the min buy-in, I discussed this with my boss and he was good with removing it, and agreed to 2% promote + 1:1.67 match on whatever I want to contribute per deal. If I don't put anything in, my bonus would go up to $25K/deal. We are starting to do more deals, so 3-4 deals a year would put me at $165k-190k all-in, I think that's pretty reasonable for Midwest.

 

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