Networking in CRE advice

You're on the right track with your networking efforts, but there are a few areas where you can optimize your strategy to increase your chances of breaking into asset management or acquisitions. Here's what you should consider:

1. Increase Call Volume

• Based on the most helpful WSO content, aiming for 2-3 networking calls per day (10-15 per week) is a strong target. While your current average of 6 calls per week is a good start, increasing this number will help you build a broader network and uncover more opportunities.
• To achieve this, consider sending out more emails or refining your outreach strategy to improve your response rate. For example, tailoring your emails to highlight commonalities (e.g., shared alumni network, similar career interests) can make a big difference.

2. Focus on Quality Over Quantity

• While increasing your outreach is important, ensure that your calls are meaningful. Prepare specific questions about their career paths, the industry, and their firms. This will leave a lasting impression and make it easier to follow up later.
• Keep track of your contacts in a detailed spreadsheet, noting key takeaways from each conversation and when to follow up. A color-coded system (e.g., green for strong leads, yellow for potential leads) can help you stay organized.

3. Leverage Existing Contacts

• You already have 5 contacts who have been helpful and 5 more with potential. Make sure to nurture these relationships by staying in touch every 3-4 months. Share updates about your progress (e.g., GPA improvement, internship experiences) and express gratitude for their help.
• When the time comes to ask for referrals, be direct but polite. People are often willing to help if they see you’ve put in the effort.

4. Diversify Your Networking

• Beyond cold emails, attend industry events, join relevant organizations (e.g., ULI, NAIOP, CREW), and participate in alumni mentoring programs if available. These can help you meet professionals in a more personal setting and expand your network.

5. Tailor Your Strategy for CRE

• In commercial real estate, networking with a variety of industry participants (e.g., lenders, brokers, owners, analysts) can provide valuable insights and connections. Aim for 2-3 calls or coffee chats per week with professionals in these roles, as suggested by successful CRE professionals on WSO.

6. Prepare for Full-Time Recruiting

• As full-time applications open, follow up with your contacts to express your interest and ask for advice or referrals. Be persistent but respectful in your outreach, and don’t hesitate to send update emails to remind them of your progress.

7. Address Your GPA

• While networking can help offset a lower GPA, improving it during your final year will strengthen your overall profile. Highlight any upward trend in your academic performance during conversations.

By increasing your call volume, focusing on quality interactions, and leveraging your existing contacts, you’ll be in a strong position to secure a role in asset management or acquisitions. Keep up the hard work, and don’t forget to follow up consistently!

Sources: How to Navigate FT Recruiting: Learn from My Successes/Failures, Non-Target with Great Experience and 4.0 GPA - How do I get people to talk to me when Networking or turn HR's head when I apply?, Non-Target Recruiting Guide Part I: Resume and Networking, Networking 101 – 8 tips from a “non-target” school student, You want a summer analyst offer? Here's how...