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Based on the WSO threads, USC Marshall and IU Kelley both have their strengths, but they cater to different regional preferences and financial situations. USC Marshall is often highlighted for its strong placement on the West Coast, particularly in Los Angeles and San Francisco. It's considered a target school for many West Coast banks, which could be beneficial if you're aiming for a career in investment banking or finance in those regions.

On the other hand, IU Kelley is noted for being a good school but with a caution against overestimating its prestige compared to other top schools. It's more affordable, especially with the scholarships you mentioned, which is a significant factor to consider. However, the general sentiment on WSO suggests that while Kelley is a solid choice, it might not have the same level of recruitment for investment banking as some other schools, particularly on the coasts.

Financially, IU Kelley seems more viable given the substantial difference in cost. However, if your career aspirations align more closely with the markets where USC Marshall has a stronger presence and you can manage the financial commitment, USC could be the better choice. Always consider where you want to work post-graduation and the network you wish to build.

Sources: USC Marshall vs Vandy Econ, USC Marshall vs. NYU Stern, Don't go to IU Kelley*, Choosing Between USC and Ross, help?, Is IU-Kelley or UMD-Smith a better school for going into IB

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