UNC's Risky Bet On Online MBA

There was an interesting article in the WSJ today on UNC's venture into the online MBA:

WSJ: UNC Makes Risky Online Bet

The program recently launched the program with 19 students. UNC says its admissions standards are just as high as for on-campus, with a median GMAT of 700 and GPA of 3.3. The cost of the program: $89,000 for 2 years.

"Jeff Tucker, a managing director with private equity firm Century Bridge Capital and member of UNC's alumni council, said 'There were vigorous discusions' about the online program. Mr. Tucker added he would have no problem hiring an MBA@UNC grad."

Any thoughts? Do you think this is the start of a new trend or destined for failure? Think employers will feel the same about the grads?

22 Comments
 
Apple009UNC says the online MBA is high selective but for a price tag of 89K, you might as well apply to their FT MBA Program for half the price (out of state residents).

The $52,000 is for in-state residents. The FT MBA for non-residents is $98,000.

"yeah, thats right" High-Five
 
GoIllini
JMuI am curious, would your resume/transcript/diploma say "online" MBA?

Nope. There should be no mention of it.

From the article: "On paper, the online M.B.A. will be indistinct from the brick-and-mortar degree earned by students."

 

a couple of schools are trying this, Hofstra is launching their online MBA this fall (which would be...one of the most useless things you could do). Not sure how much they are charging but I can imagine comparable to UNC, considering undergrad costs there

 

I actually think this is the beginning of a trend. I think a lot more schools are going to be implementing similar programs in the near future. It's got huge profit margins as they do not really have a lot of additional costs and can charge a large premium.

"It is hard to fail, but it is worse never to have tried to succeed." Theodore Roosevelt
 

Carnegie Mellon's Tepper's been doing an online MBA for a while already and they charge 45K more than UNC is asking for. Business school is about group work though, no?

 
Best Response
shorttheworldi heard the university of phoenix is a pioneer in thisfield. FIRST MOVER ADVANTAGE?!
Be it as it may, this trend will continue. This and the whole "globalization" of MBA experience with INSEAD's 2 campus in Paris and Singapore and Booth's London, Singapore, and Chicago campuses. Will it dilute the brand? Maybe. But, it's a money maker. Thus each school needs to balance the "selectivity" of the incoming class vs. pay-off for school. It also makes a lot of sense, these programs cater to a greater variety of "clients". Senior managers needing a MBA to move up.

A traditional MBA is geared towards 22-30 year old, looking to go into BB and MBB or middle management. These online MBA allows a school to broaden their clientele, expand their network. There are highly successful people, rising stars who may not have done well at academics, but killing it at business. As long as a school is able to attract a decent caliber of students, the writing is on the wall.

i understand, myself included, as prestige whores we are mortified at this trend. But it's going to be happening more and more. Duke already has their version with the Cross Continent program. It's an interesting differentiator for them duke against "stronger", richer, and more established competitors. I find the trend fascinating in how it is uprooting traditional higher education's stuffy ways. They are business schools, they should try and practice some of what they teach.

----------------------------------------------------------------- Hug It Out
 
Ari_Gold
shorttheworldi heard the university of phoenix is a pioneer in thisfield. FIRST MOVER ADVANTAGE?!
Be it as it may, this trend will continue. This and the whole "globalization" of MBA experience with INSEAD's 2 campus in Paris and Singapore and Booth's London, Singapore, and Chicago campuses. Will it dilute the brand? Maybe. But, it's a money maker. Thus each school needs to balance the "selectivity" of the incoming class vs. pay-off for school. It also makes a lot of sense, these programs cater to a greater variety of "clients". Senior managers needing a MBA to move up.

A traditional MBA is geared towards 22-30 year old, looking to go into BB and MBB or middle management. These online MBA allows a school to broaden their clientele, expand their network. There are highly successful people, rising stars who may not have done well at academics, but killing it at business. As long as a school is able to attract a decent caliber of students, the writing is on the wall.

i understand, myself included, as prestige whores we are mortified at this trend. But it's going to be happening more and more. Duke already has their version with the Cross Continent program. It's an interesting differentiator for them duke against "stronger", richer, and more established competitors. I find the trend fascinating in how it is uprooting traditional higher education's stuffy ways. They are business schools, they should try and practice some of what they teach.

I am pretty sure shorttheworld's comment was sarcastic :)

 
Ari_Gold
shorttheworldi heard the university of phoenix is a pioneer in thisfield. FIRST MOVER ADVANTAGE?!
Be it as it may, this trend will continue. This and the whole "globalization" of MBA experience with INSEAD's 2 campus in Paris and Singapore and Booth's London, Singapore, and Chicago campuses. Will it dilute the brand? Maybe. But, it's a money maker. Thus each school needs to balance the "selectivity" of the incoming class vs. pay-off for school. It also makes a lot of sense, these programs cater to a greater variety of "clients". Senior managers needing a MBA to move up.

A traditional MBA is geared towards 22-30 year old, looking to go into BB and MBB or middle management. These online MBA allows a school to broaden their clientele, expand their network. There are highly successful people, rising stars who may not have done well at academics, but killing it at business. As long as a school is able to attract a decent caliber of students, the writing is on the wall.

i understand, myself included, as prestige whores we are mortified at this trend. But it's going to be happening more and more. Duke already has their version with the Cross Continent program. It's an interesting differentiator for them duke against "stronger", richer, and more established competitors. I find the trend fascinating in how it is uprooting traditional higher education's stuffy ways. They are business schools, they should try and practice some of what they teach.

Also, about 40% of Fuqua's CC program is face to face and they take classes all over the world. Very different from an online MBA program.

 

A large part - for many - of going to a FT MBA program is to network, create lasting friendships and relationships. Being there in person, interacting with your cluster/cohort everyday, this is something that a FT MBA gives you over PT or online.

IMO UNC's move may dilute the value of the FT program. But that's just speculation. By the end of the day it's a money making maneuver, much like PT MBAs.

 

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