Amazon Buys Whole Foods

Amazon . AMZN -1.26% com Inc. said it would buy Whole Foods Market WFM -6.74% for $13.7 billion as the giant internet retailer makes a deeper push into the grocery space. Amazon is buying Whole Foods WFM -6.74% for $42 per share, valuing the grocer at a 27% premium to its closing price Thursday. https://www.wsj.com/articles/amazon-to-buy-whole-f...
There have been rumours that amazon may acquire a retailer for quite some time but this is huuuge. Do you think going offline is a natural step?