Should Vertical-Integration Be More Regulated?

While monopolies may seem a thing of the past, they are still our whole reality. Ever since the 1890 Sherman Anti-Trust Act, we have scarcely seen the horizontal monopoly, but vertical monopolies are still a huge chuck of the giant companies out there.

For further analysis on horizontal monopolies,

Article from Investopedia- Horizontal vs. Vertical Integration: What's the Difference?


“When a company wishes to grow through horizontal integration, its aim is to acquire a similar company in the same industry.”

In other words, if AT&T were to acquire T-Mobile, Sprint, and Verizon, they would be a horizontal monopoly. This is because they are going to be the only significant cell phone provider in the United States. This is illegal due to the fact that with this much power, they can raise the prices to whatever they desire. This also eliminates any real competition. In our history, many monopolies had risen, and due to their abuse and puppeteering of the American people they were banned.

But what about Vertical monopolies?

Article from Investopedia - Horizontal vs. Vertical Integration: What's the Difference?


“A company that undergoes vertical integration acquires a company that operates in the production process of the same industry. Some of the reasons why companies choose to integrate vertically include strengthening their supply chain, reducing production costs, capturing upstream or downstream profits, or accessing new distribution channels. To do this, one company acquires another that is either before or after it in the supply chain process.”

An example of this is a car company buying tire companies, glass companies, etc. so that they can use their own other businesses to help create the most cost-efficient car. Seems fair enough? But these are not necessarily innocent either.

Pepsi and Coke are two enormous monopolies. Ever wonder why not many new sodas have popped up recently? Pepsi and Coke own the main bottling industries, and if they don’t own them, they control them. If a new soda comes out Pepsi or Coke can say, “if you bottle this product, I will pull all my business from your company”. Keep in mind that when I say Pepsi that includes everything Pepsi owns (Mountain Dew, Gatorade, 7 Up, SoBe, Tropicana, Naked Juice, etc.). That is a HUGE threat. The bottling companies would rather keep the giant corporations on their side than take a chance on the new guy. So, if you ever disagreed with set prices, you can thank these companies for that. Since they own everything, they set the standard.

Just take a look and who owns your pantry!

This graphic is solely to depict the effect large corporations have on new businesses that would like to transpire. Also think of all the packaging and plastic that they own too. It makes them seem untouchable.

So, is Vertical-Integration ethical? Should it be regulated?

 

Are you crowdsourcing answers for a school project?

Vertical integration and horizontal integration could be ethical or could be unethical. The purpose of business is to provide returns to shareholders, if its not illegal (or unethical enough to damage rep) and will create value then they should do it.

Also, I don't think that graphic you have is vertical integration.

 
Most Helpful

The image I showed ties in to my last comment about the difficulty of new brands to come up when these massive corporations have ties to all these brands. If I were a company that does packaging would I do business with someone new if I knew that all of these products could be pulled?

Pepsi and coke and the other corporations also own many of the bottling companies etc if they don't control them. That was the point of a graphic. This was solely to get opinions on what people's take is on monopolies.

 

AT&T was basically a horizontal monopoly for a moment with the US and Canada until the gov stepped in. Vertical too with their ownerhip of Direct TV not that that has longevity from the trends I see on cable.

 

Excellent question.

May I add an Indian perspective since I am of Indian origin ?

In India the oil industry majors collude with the Ministry and politicians to capture vertically integrated monopolies.

Let me explain. 1. The chairman of the board or his team will wire $2 million to the Cyprus bank account of the Petroleum Minister or his party's foundation. 2. The government will grant the tycoon's company an oil block concession and along with that maybe even a fuel retailing license at airports.

  1. At any airport there are only like 2-4 jet fuel suppliers to fill up the planes.
  2. On an investment of $30 million USD, from the oil block concession to the refining, and bringing it to the airport (which is a monopoly concession because once the company sets up shop you can't really choose another jet fuel supplier) - the margin will not only be insane but quite significantly larger to recoup all investment.

There are vertically integrated mafias world wide, a lot of billionaires in developing nations are totally guilty of anti-monopolistic practices and crony capitalism.

In India we have vertically integrated mafias in the energy industry, where coal mines were given at dirt cheap prices to owners of power plants for next to nothing.

There's a lot of dirty stuff that happens before a product finally comes to the market place.

D.I.
 

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