Why AMs require the CFA?

Incoming junior for a LO AM's research associate role. One of the requirements for the role is for me to eventually get my CFA designation. I read on WSO that CFAs are only super useful for people who want to break into investing from a noninvesting role, and that as a junior in an investing role, I would gain the necessary experience and skills to convince firms I can invest. What are some reasons an AM would require the CFA? 

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