In College - Trying to make an equity research initiation report

I'm a soon-to-be sophomore in college and have been reading a bunch of 10-Ks, 10-Qs, and ER reports. Now, I'd like to try to make my own (even though I know it won't be that good). I really want to try it though.

Can anyone tell me how exactly you conduct the research for an initiation report, or any report after that for that matter? Where do you look besides 10-k and 10-Qs and Yahoo! Finance articles? Do you know any tutorials online that could help? Could you tell me how?

Any help would be greatly appreciated!

Thanks!

 

A couple of things to get you started: - 10Ks and Qs are great if you can read between the lines - Press reports and presentations can at times provide more detail than SEC filings - Reach out to investor relations with your follow-up questions - Attend conferences to see them and their competition talk - Get in touch with management - Talk to the management of competitors - Talk to suppliers and competitors - Talk to employees - Read industry related publications - Talk to other analysts on the buy-side and sell-side

 

I'm just a sophomore in college, so you know. The reason I said that is because I was wondering if you think I can really get ahold of management? Would they be willing to talk to "an young, inquisitive student"?

"Respect others in their view, and demand that they respect yours. Love your life, perfect your life, beautify all things in your life."
 
craigje1992:
I'm just a sophomore in college, so you know. The reason I said that is because I was wondering if you think I can really get ahold of management? Would they be willing to talk to "an young, inquisitive student"?
I understand that, but you asked how you could approach an "initiating coverage report". If you're just going to cut and paste from filings and research reports then you're not adding anything new. All of the above allow to add some angle that somebody might have missed who only looked at the standard docs.
 

Investor relations may talk to you. It can't hurt to reach out. Also, dig through any company presentation materials they may have on their website. Read through their past few conference call transcripts and any transcripts of investor events (analyst days, investor conferences, etc.). All of this should give you a good idea what investors and sell side analysts care about.

I'd also recommend doing the same excercise for the company's competition as well. You may be able to pick up more information on the industry/end-markets, supply/demand, customers, etc.

 

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