to me its UBS hands down. id like to hear your thoughts on the matter as most of them are actually just their names written down but still
Trending Content - Investment Banking Forum
Career Resources
WSO Free Modeling Series - Now Open Through
October 31, 2026
9 Free Financial Modeling Lessons
Get instant access to lessons taught by experienced private equity pros and bulge bracket investment bankers including financial statement modeling, DCF, M&A, LBO, Comps and Excel Modeling.
+Bonus: Get 27 financial modeling templates in swipe file
+Bonus: Get 27 financial modeling templates in swipe file
High Finance Applications
Guaranteed
Get at least one offer GUARANTEED
- 1:1 support
- 92% success rate
- 2,000+ mentor network
- Unlimited Live bootcamps
- AI for resume + LinkedIn
- Networking automation tools
- HireVue simulation tool
- Full course library
- Private Slack community
- 20hrs of mocks
- + much more...
RBC
I like this more than others. Don't you make sure of them further?
CS is lit lol
Citi for BBs. Harris Williams and Lincoln International are my favorite MM logos. Also like PJT's logo a lot for EBs.
Citi might be the ugliest one imo (for BBs)
Couldn’t disagree more. Especially MM. Lincoln’s looks cheap to me, like some sort of regional chemicals company. I like Blair’s logo the best in the MM, followed closely by Baird.
BAML & Commerzbank
commerzbank seems ugly
You’re entitled to your opinion prospect. I personally think BNP is incredibly ugly and looks childish, but to each their own.
Commerzbank looks like a garbage or fracking company
Lol Don’t know how you got that but ok
CS is dope. Goldman’s light blue, box look is absolutely gorgeous and can make any dull letter look amazing with it slapped on in the top right.
OK buddy, keep it to the erotic GS fanfiction forum.
Merrill Lynch
Agree on UBS having a dope logo
I personally like Evercore, Goldman - quite old school in both cases
No BB but I like the logo of Rothschild, similar to the UBS logo. I find the cyclops login of MUFG funny, although it's probably supposed to be the rising sun. Also, the logo of Mizuho reminds me of a hotel brand, like the old logo of Marriott Vacation Club.
RBC for MMs
Goldman, Evercore, and William Blair logos
BBs: UBS, GS, Barclays, Citi
MMs: Baird, HW, WB
EBs: ... weak options
i don't think gugg's is too bad
definitely not Barclays It is cute not cool.
This dude just called a bank logo cute...
That Eagle do be lookin thick tho...
Favorite: UBS, Rothschild, and the Merrill Bull for sure. Tough that BofA doesn't use the Bull for banking, but patriotism is cool too.
Least Favorite: Citi- looks like a startup logo Evercore- Straight up just font lmao.
Any Idea Why They Dropped The Merrill Lynch From Their Name? Sorry For The Stupid Caps Its A Bug
It's so people can say "I work at bofa" and when other people are like "what's bofa" you hit them with the "bofa these nutz" and end their lives
European BBs are slaughtering the logo game. CS pointy thing, whatever the fuck it is, it’s dope. Barclays eagle, yes sir. UBS double key bullshit? So sick.
None of the American’s have “logos”, just an iconic font. Giving GS the nod as top American BB logo. Something about that blue and the name in the corner of the box. It just looks good.
Pretty sure the CS pointy thing is supposed to be a boat in reference to the old First Boston logo. Kinda funny considering Switzerland is a landlocked country lol
https://upload.wikimedia.org/wikipedia/en/c/c2/FirstBostonLogo.png
There’s lots of great sailing in Switzerland...
BNP Paribas is fire. It’s as if you’re at a tennis match
CS and Goldman is dope, but I like the Guggenheim logo a lot.
I may get MS for this but... WF is really nice too, the whole chariot thing works well
Barclays
i mean, the champions league
8-2
JPM chase & co. The black sign, nice and simple
Donaldson, Lufkin & Jenrette
GS and BNP Paribas are both really good. Jefferies' is also quite pleasing, even though it's just text.
Most boutiques could do with a rebrand. PJT is okay, CVP is probably the worst.
Rothschild is so classic
Username checks out
On the boutique side of things I think Liontree, Raine, PJ Solomon, PJT all have some nice logos
UBS without a doubt
SocGen
Pierce and Pierce. That subtle off-white coloring. The tasteful thickness of the font.
I wish I had any MS left
Lehman Brothers. There's something about that shade of green that is subtly classy, if we ignore their 2008 debacle...
Somewhat reminds me of JPM (just JPM, not JPM&C)
cc DickFuld
eh - kinda dumb IMO
Goldman for sure before they changed the ligature.
Cant believe this is even a thread..
Says the guy who has a 2.67 gpa ...
Italian guy*
I'll be honest a lot of them are really bland, so I'll be doing the top 5 worst logos also. 1. MS, lame ass logo 2. WF, just boring and the color scheme looks crusty af, boring ass font too 3. CITI, I just hate it, the color scheme is annoying but not as bad as wf 4. BofA, too many BofAs near me, tired of seeing it 5. GS, not bad but not really exciting. Color scheming is kindof relaxing to look at but that's it.
Edit: I forgot about Roth, they look pretty good too.
As long as we can all agree WF is the most hideous one
ABN AMRO and UBS
Merrill Lynch and UBS are probably my favorites, Credit Suisse is also pretty sleek. The Barclays eagle is decent but I associate it too much with their credit cards and stuff. I know they're not doing particularly great but I think the DB logo is good too.
Expanding to include banks outside of just BBs, I would also add the Rothschild "arrows" and the Wasserstein Perella "tree". The RBC lion is pretty lit too, not gonna lie. I think there are some boutiques out there with good ones too.
I work at BofA and find our logo horrible. Wtf is that?
![https://www1.bac-assets.com/information/spa-assets/images/assets-images…]
[https://www1.bac-assets.com/information/spa-assets/images/assets-images… https://www1.bac-assets.com/information/spa-assets/images/assets-images…
+1SB for the honesty
lol
Barclays has the best logo. Morgan Stanley has the best color.
Pierce & Pierce
UBS has a great logo, but their branding colors changed c. 2016 from standard bank blues to "earthy" poop-colored tones. Take from that what you will
Stratton Oakmont
Bank of the West before BNP Paribas ruined it.
What’s a Bank of the West?
Goldman. Key reason is that it's a perfect square, so quite easy to fit with any pitchbook designs.
Absolutely hate how it's left justified. Throws everything off
Drexel Burnham Lambert. Absolute boss
Barclays
JPM. That font demands respect.
Not a BB but I think BNY Mellon looks really classy along with Wells Fargo (people have already said Credit Suisse and Merrill, my real 2 faves).
JPM's signature logo is fantastic but it's only used in the Credit Cards and Private Bank Business.
https://www.google.com/search?q=jp+morgan+signature+logo&sxsrf=ALeKk02lQo0qXIbp_8XAjPr4LZU_UicYpg:1598012680541&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjB8a2RpazrAhVCrJ4KHSFACC8Q_AUoAXoECA4QAw&biw=1280&bih=619&dpr=1.5#imgrc=3h3GDn4Kwsml0M
HL out here getting shafted. Clean. Simple. Dominant restructuring practice.
.
Distinctio et sunt in ut sed. Et consequatur quo non quidem laudantium ut. Quis sunt molestias quisquam repellendus beatae. Vitae officia repellendus rem. Dolorum delectus alias possimus dolores. Quia et ipsa odit dolores laboriosam impedit est.
Beatae temporibus et voluptas eos aspernatur nisi enim qui. Nostrum sint est commodi id non nulla quis. Est dignissimos dolores culpa unde ducimus. Quas et mollitia magnam voluptatem vitae.
Qui numquam est non. Omnis quibusdam enim voluptates nulla deserunt. Eos totam delectus ut dolor animi. Maxime qui quo assumenda aspernatur consequuntur labore. Voluptas quasi quas consequuntur consequatur reiciendis laboriosam ad pariatur. Qui veritatis vel excepturi rem temporibus dolorem eaque. Id ut est eos qui quia.
See All Comments - 100% Free
WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)
or Unlock with your social account...
Tempora ut consectetur et ratione porro esse. Facere tempora quae quia rem. Sapiente aut accusantium sunt corporis architecto. Minus id suscipit voluptatem autem aspernatur laudantium molestias.
Pariatur molestiae nam fugit similique facilis soluta iure ut. Recusandae pariatur id sunt eum. Accusamus quasi quisquam quia quisquam et deserunt rerum. Expedita esse beatae aut autem cupiditate qui.
Dignissimos repellat necessitatibus id illo sunt. Quas nobis culpa omnis sint praesentium id et. Minus quaerat nobis ipsa. Id debitis atque incidunt alias. Eum voluptates et aliquam rem dignissimos itaque deserunt. Quis repellendus ut aut quis.
Ratione aut voluptates officiis necessitatibus eum. Nihil perferendis doloribus facilis quidem maxime ut est. Voluptatibus odit delectus qui repudiandae. Et sed debitis et voluptatibus ut ea sunt aut.
Eius maiores beatae facilis esse maxime a. Dolorum velit voluptas et nesciunt omnis. Soluta similique quibusdam non eveniet amet saepe.
Dignissimos ea cum voluptas consequatur veniam. Accusantium debitis asperiores pariatur laborum.
Vel exercitationem placeat delectus accusamus fugit illum quis. Minus qui omnis labore velit consequatur. Rem sint quod ipsa consectetur. Atque et quaerat maiores soluta et optio consequatur.