Breaking away from the standard pitchbook!

I haven't been in the industry very long, but from what I gather, the way we've all been creating pitchbooks (both in format & content) has largely remained the same over the past few decades.

We've all become used to the standard, hard-copy, A4-colour, printed pitchbook, which usually flows a little like this: Tombstones, Market Update Slides, Benchmarking, Profiles, Financial Analysis, Comps Back-Ups

But, has your bank / team ever deviated or tried to innovate away from this? I get that it's the tried-and-tested methodology, and mandates are rarely ever won over a single pitchbook, but have any seniors suggested or tried to take a more creative / imaginative approach? I've experienced MD's killing themselves (and their Analysts) over iterating through to the 'perfect' tombstone page, but does the client really fucking care in the end?

Have seniors tried leveraging tech to present using a digital, non-static, interactive format? Potentially by replacing pitchbook's with iPad's instead? Or just trying to present some meaningful analysis in 3-5 slides max, without all the seemingly unnecessary make-up around it?

I feel in this day and age, there has to be ways of leveraging technology to better present our ideas to clients.

Thoughts?