How Can You Tell What Product A Company Needs?

Say you are sourcing for transactions, what are ways of distinguishing whether a company needs M&A (buy-side & sell-side), or financing (equity & debt), etc? Assuming you don't have primary relationships with management but have found these companies on CapIQ, FactSet, PitchBook, etc. 

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I would argue its very rare for an IB to cold pitch a product (buyside for M&A, Debt Raise, Equity raise, etc.). Rather I would say its more common to be keep the client in the loop about the markets and incept ideas to clients (rates are low now is a good time to take on debt). Also follow on offerings are pretty common ( you just bout x company. let us do the debt for you). 

I will say one of the markets that can cold pitch is debt markets because of call dates.   Sell side is also different because you can market a engagement and the firm might be interested. 

 

Agreed but regional boutiques would be reaching out cold to companies to grow, similar to smaller PE shops

 
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