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I’d lean towards DCF here. If your company has high multiples, you’re implying that your current valuation (TEV/EV) over whatever financial metric (Sales/EBITDA/EBITDAR/etc) is higher than its peers.

In cases like these, the company is typically valued at a higher multiple because it’s growing significantly quicker than its peers, it’s got a first movers advantage, or it’s got some tangible (rights to drill somewhere that happens to be an oil mine)/intangible (trademark/IP) advantage over its peers.

By using trading comps analysis, you’re basically negating that advantage that investors are pricing in.

Hope that helps.

 

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