Judging firms by their business cards

hey guys,

im totally undecided about where to go and what to do. recently ive been looking at all the business cards I have and some are far better, heavier - think the scene from amer pyscho- than others. some look ridiculous, I have one that has the colors of the flag.

is there any merit in judging a firm by the sophistication of its business cards?

16 Comments
 

haha, sounds ridiculous but then again you never know. also, this would depend heavily on your ability to judge the quality of business cards... how well can you distinguish the cheap stuff from the real deal?

i think a more effective alternative is to filter lesser known firms by the quality of their website. if it looks like their site was put together by a middle-school student in 1994, then it's likely that the firm cares little for its image. just as most companies wont want their employees representing them poorly by wearing dirty and wrinkled clothes to work, i wouldn't want my company representing me poorly with a crap website.

back when i was applying to lesser-known regional boutiques, i would avoid firms that had shitty websites as a rule of thumb.

Money Never Sleeps? More like Money Never SUCKS amirite?!?!?!?
 
Best Response
sayandarulahaha, sounds ridiculous but then again you never know. also, this would depend heavily on your ability to judge the quality of business cards... how well can you distinguish the cheap stuff from the real deal?

i think a more effective alternative is to filter lesser known firms by the quality of their website. if it looks like their site was put together by a middle-school student in 1994, then it's likely that the firm cares little for its image. just as most companies wont want their employees representing them poorly by wearing dirty and wrinkled clothes to work, i wouldn't want my company representing me poorly with a crap website.

back when i was applying to lesser-known regional boutiques, i would avoid firms that had shitty websites as a rule of thumb.

I take it you won't be working at Berkshire Hathaway or Allen & Co.

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berkshire or allen could have tubgirl as their website and would still attract top talent. i was referring to relatively unknown companies.

Money Never Sleeps? More like Money Never SUCKS amirite?!?!?!?
 

hahaha the other day i was just talking friends about judging firms based on their freebies i.e. pens for the most part.

I don't accept sacrifices and I don't make them. ... If ever the pleasure of one has to be bought by the pain of the other, there better be no trade at all. A trade by which one gains and the other loses is a fraud.
 

Did this last week. Had an MS, GS, CS, SocGen, old Dresdner Kleinwort and Greenhill card.

Top of the pile was MS, then I would say GS (MS has embossed lettering and high quality paper, GS has embossed logo and high quality paper), next would be Greenhill for quality of paper (not embossed). Old DK card had embossed logo but lower quality paper than first three. CS and SocGen were of the same quality and didn't stack up well.... You would argue that, apart from the MS / GS ranking perhaps, the business cards tie in well with where you would want to work right? (DK is an anomaly, they carried through the history of being very very strong in the 70s / 80s / early 90s)

From the ghetto....
 

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