Negative working capital due to deferred revenues

I keep seeing that deferred revenue makes working capital negative. How can this be the case? When putting deferred revenue on the balance sheet as a curr. liability, aren't we always recognizing the same amount of $ as cash (ofc a current asset)? So, since we are always recognizing the same amount of cash and deferred revenues, when deferred rev is recorded we don't have a decrease in NWC. In fact, as soon as we start to deliver the goods (nice) for that liability, our cash balance will become greater than our deferred rev as it's written down, so deferred rev would go from having 0 affect on NWC, to a more and more positive effect. Am I thinking about this wrong?

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