SEO London is a Joke

Honestly the amount of people I've spoke to who have registered with this sponsor as an "oppressed ethnic minority" but who's parents pay their London rent in full or a "disadvantaged socio-economic individual" but just worked part time in their first year…

The lack of verification of their criteria is creating a ridiculous standard and nullifying the intended impact of diversity schemes. I'm not saying they shouldn't exist, but I'd really question people's need to apply for them.

Let the firms make their diversity hires, an external body who gets to flag applications based on a self filled out questionnaire is just ridiculous.

 
Controversial

Which is why you made such an uniformed post. Anyone can join SEO London, they're a free group who are happy to help. There are lots of White males, which I assume you are from all your whining, so just join already.

 

Welcome to 2022, where you can come from a rich family with parents who pay off your tuition fees and rent, but are still considered 'oppressed' and therefore deserving of special career opportunities because of your skin colour.

This is where diversity gets wrong

 
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The saddest part is the people who this actually applies to or aims to help don't even know schemes like this exist. It is mostly pushed in spaces where minorities from low socio-economic households don't have any presence lol.

From first hand experience- me and a lot of my friends who this 'applies' to, broke in the hard way and found out about this stuff late. No hate toward people who use this, but it just isn't helping the people who it should. 

 

my daddy wasnt born retarded and lazy like yours: problem? -xoxo

 

the joke is that SEO screens heavily before passing on CVs so they became a gatekeeper. You might get rejected internally from SEO but get an interview if you apply directly to the firm. The key is to attend everything they do (including London events) and to build a relationship with the SEO team so they push your CV. If you just hope to apply for things from their website, odds are very slim. Personally, I found them to be completely useless. 

 

The point of SEO London is that anyone can join not just "oppressed minorities". I know several White straight males who are part of SEO and gain a lot from it.

If you bothered to read about them, you'll know they accept anyone and not just what you've created in your mind as 'diversity'. If you wanted to join, you can just apply and get into it. Why is it something that has you all bothered?

 

Not sure this is true?

The eligibility criteria is you must be one of

A) Female

B) Ethnic minority

C) Economically underprivileged upbringing (e.g. free school meals)

So white men can join provided they grew up poor, but not just anyone can.

 

And realistically the criteria for low socioeconomic background is so strict i.e. free school meals are quite rare. You can be white and pretty poor and still did not have free school meals. I think its like your household income below £20k. 

Whereas a minority just has to be a minority.

Ngl though I have no idea how SEO even checks this so you could probably easily lie about it to get in. Like if student finance needs your parents entire payslip records to give you a higher loan surely there is no way of SEO knowing if you did or did not have free school meals/parents went to university.

 

This is not true. My white male friends have been auto-rejected by SEO London to join the organization because of their extremely red-flag criteria i.e., white male. Tbf they were dumb to state the truth. We were debating which group is worse to be a part of these days - white male or asian male.

 

Diversity programs are all BS and only used for virtue signaling. Little companies or public entities actually give a fuck about diveristy, they only do it to avoid being cancelled or called out.

That's why I always say that if you can lie and trick the system, perfect; you are just playing their game of lies.

 

It's honestly hilarious that Singaporean kids from Raffles or Arab kids from Gstaad/[whatever other private Swiss boarding school] are being given a leg up because they are "oppressed". 

Some minorities have an absolute shitter of a time trying to build a career because of their ethnic/socioeconomic background. Some really, really, really don't. How can you make the process fairer without making it prohibitively difficult for regular people to jump through all the hoops? idk but hopefully someone figures it out. 

 

There shouldn't be a binary system of "oppressed" and "not oppressed" where falling into one category gives you a ton of opportunities and the other doesn't. To make it fair, an organisation like SEO should holistically assess each applicants background to determine what opportunities to give. But of course this won't happen because ESG doesn't care about actually being fair it just cares about boosting diversity rankings for better PR.

 

I stopped attending SEO London events after I noticed I was always being unfairly singled out by the team. Gonna get a lot of flake for this, but my honest experience was:

During the pandemic times everything was online, so how stuff was ran was that, after every event there was an important Q&A session where most of the discussion and learning takes place. You raise your hand if u wanted to ask a question and the SEO administrator dude would call on you. They kept stressing to show up to everything, ask good questions, dress nicely and show your camera, write good testimonials, all that good stuff. So I did all that.

Noticed that after many events, the SEO administrator dude never called on me to ask my question, or i would be the last one to be called on after everyone else had finished. Initially thought it was a coincidence on his part as there were many students and naturally some would be left out. So i always rushed to be the first to raise my virtual hand, made sure to ask quality questions. Decided after a whole year's worth of events that SEO was unfairly singling me out.

(There was one time where about 50 students got their questions answered by a BB IBD partner and MD, i was one of only around 5 people who never got called on to speak. The other 4 people were people who NEVER showed up b4 so that's why SEO didn't call on them. I remember I was furious that night and extremely disappointed because SEO always prided themselves on being inclusive to everyone. I had dropped many appointments, finished my part-time job early, walked many streets to go to a building with Wifi connection to attend the event). After the event everyone was buzzing in the SEO group chat discussing how much they learnt from that event and I even chimed in, because I did learn a lot. Then i even wrote them a lengthy testimonial praising the good things that did happen during the event. But part of me was extremely pissed and hurt. I gave SEO my heart but they gave it away.

That and a whole lot of other weird shit SEO does, I have so many mixed feelings and thoughts about SEO that I can't articulate or describe SEO fairly at this point. They are like a cult at this point.

Although I only very rarely go to SEO events these days (i only go if there's a very interesting agenda that i personally care about), I try not to focus on my bad experiences with them. I focus on all the good stuff they've provided me with, because in all honesty, they actually did change my perception of the industry and gave me the mindset of humility, working hard etc. I find that most SEO students are usually pretty genuine people that u'd want to hang around with. But still, to save myself from tears, i'll only give my heart to someone special from now on

 

In all fairness to SEO London, they have finally introduced income background checks upon applying (using SFE) like UpReach. So all new members joining should fit the criteria much better. Not sure what they'll do about the thousands of existing members who don't fit the bill though.

 

SEO and diversity programs (US & UK) should be based on high school, neighborhood, and income. The fact that a rich black/hispanic kid attending a top target gets a fast lane in recruitment because "they're oppressed :(" over a white kid with a single parent that has never made over 40k in their life is an absolute joke and abomination. Diversity should be about leveling the playing field and giving opportunities to kids who GENUINELY deserve it, not because they were born with more/less melanin. 

 

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