Turning a Non-Target University into a Target Capital Markets University

Hi all,

I am from a non-target university in Canada and recently accepted a 2020 Summer IB internship. To give you some context on what recruiting is like over here, it's an accounting heavy focus school with most students placing in back-office finance roles or a big 4. We have 3-4 banks who post with us for IB internships and we don't have a large alumni base for Capital Markets. I know I still have to worry about (keeping up my GPA, getting a full-time offer and crushing the summer etc) but I want to help make the recruiting process easier for younger students at my university. My questions for you are

A) Can a non-target school turn into a target school? B) Other than students from target schools placing in top positions since the beginning of time, what makes it better than a non-target school?
C) How can a career's office build better relationships with banks or boutique firms to increase the number of job postings offered? D) We have an internship program, sadly it starts after 3rd year instead of at the beginning like other universities. Should we change our program to a winter structure that begins right after 2nd year to try and place in less competitive times of the year?

Thank you in advance!