Wait to buy watch/rolex? When will the after market go back to normal

Incoming analyst looking to purchase a rolex submariner that retails for 10k but is currently going for 14k open box. New to watches and not sure what to do. Anyone have an estimated timeframe of when it would return to 2019 levels?

30 Comments
 

Depends what u think normal means. Normal as in not having to beg ur AD for MSRP? Or normal as is in u can buy a watch for under MSRP (25ish% off nautilus, RO etc.)

If u want a watch at MSRP ur starting to see that a lot more lately. Discounts won’t be back for another couple yrs i suspect.

 

Normal as in MSRP. There was a time where you can get a Nautilus for 25% off?!

 

It’s so frustrating, I really like the black dial date sub and feel like being a one watch guy. Expected to hopefully be able to get a pre owned for a bit below retail and found out an open box costs 4k more lol… ADs creating a fake waitlist, they just want to flip for more

 

To be fair Rolexes are actually not the worst investment and tend to hold their value or depreciate very little as long as you take care of them.

But consider the opportunity cost before buying e.g., 14k growing at 7% for 10 years is ~27.5k. So generally when you are young I would lean towards saving and spending less on luxury goods because you have time on your side and all the money you save now will be worth exponentially more in the future. Plus you’ll get bored of it after a few months and just think of it as your watch not a “Rolex” (no different than a $100 seiko). I made a similar mistake but learned my lesson.

 

thanks a lot for the advice and I can see your perspective. I just thought that 1-2 years into the job, if i'm so frugal, I lose sense of what I'm working so hard for (I can't feel or see the money in my 401 or account on the day to day and owning a rolex I feel can make you a little more sane. Btw, I'm already a pretty frugal person, upon graduation, I have 50k+ saved up (no student loans) and most of my money in treasuries right now. Do you think I should still forgo the rolex? (I'm going to be a one watch collection) guy

 

Analyst 1 in IB - Cov

thanks a lot for the advice and I can see your perspective. I just thought that 1-2 years into the job, if i'm so frugal, I lose sense of what I'm working so hard for (I can't feel or see the money in my 401 or account on the day to day and owning a rolex I feel can make you a little more sane. Btw, I'm already a pretty frugal person, upon graduation, I have 50k+ saved up (no student loans) and most of my money in treasuries right now. Do you think I should still forgo the rolex? (I'm going to be a one watch collection) guy

If you really want it and have worked hard to get to the point where you can buy it, then go for it (live your best life). I totally get rewarding yourself.

I have no idea what your net worth is, but given that you just started, I personally would have a hard time justifying putting something like 5-20% of it in a single watch (something that could easily be lost or stolen). Especially given the current job market with layoffs across the board and a high probability of a recession. However, If you wait a few years and get a few bonuses under your belt then it’s a totally different story.

 

mayoineko

I wouldn't count on the market ever going back to normal. Don't think its a wise purchase as an incoming analyst at over MSRP at a grey. However you can try to build a relationship with an authorized dealer to try to get it at MSRP. Will take some time but certainly doable on a Sub. At MSRP whether it makes sense financially becomes irrelevant.

“The watch market will never go back to normal” - bro this is an awful take

its an entry level luxury good with over a million of them made a year - not some Uber limited edition Hermes bag

2008 Rolex prices plummeted for second hand and gray - will happen again

 

Yea I heard rolex makes around a million a year and that rolex doesn't care how ADs distribute them, so ADs been stacking inventory to sell straight to grey and give customers the "waitlist" thinking if recession hits and demand is gone, they will happily sell you a watch for retail. Agree it’s entry level luxury, tier below AP and PP, not some Bugatti watch

 

Ea in ut quos in harum. Magni asperiores excepturi necessitatibus qui laboriosam.

Career Advancement Opportunities

July 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • JPMorgan 01 98.3%
  • Guggenheim Partners 01 97.7%
  • Morgan Stanley 07 97.1%

Overall Employee Satisfaction

July 2026 Investment Banking

  • Moelis & Company No 99.4%
  • Morgan Stanley 02 98.9%
  • Evercore 01 98.3%
  • BMO Capital Markets 12 97.7%
  • Banco Santander 01 97.1%

Professional Growth Opportunities

July 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • Morgan Stanley 06 98.3%
  • Goldman Sachs 01 97.7%
  • JPMorgan 01 97.1%

Total Avg Compensation

July 2026 Investment Banking

  • Vice President (15) $434
  • Associates (46) $258
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (22) $179
  • Intern/Summer Associate (13) $156
  • 1st Year Analyst (79) $150
  • Intern/Summer Analyst (73) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
kanon's picture
kanon
99.0
3
Secyh62's picture
Secyh62
99.0
4
BankonBanking's picture
BankonBanking
99.0
5
dosk17's picture
dosk17
98.9
6
Betsy Massar's picture
Betsy Massar
98.9
7
DrApeman's picture
DrApeman
98.9
8
GameTheory's picture
GameTheory
98.9
9
CompBanker's picture
CompBanker
98.9
10
bolo up's picture
bolo up
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”