Why do so many companies IPO in Amsterdam
Why do many firms (esp. American firms) choose to IPO in Amsterdam or a non-US stock exchange rather than doing it in the US where they have the most exposure and brand name with the buyside?
Specifically, KKR and other PE firms back in the day like Lehman's private equity chose to list on the Amsterdam stock exchange in the past instead of going to list on the NASDAQ or NYSE. Was there a specific reason why?