Why do so many companies IPO in Amsterdam

Why do many firms (esp. American firms) choose to IPO in Amsterdam or a non-US stock exchange rather than doing it in the US where they have the most exposure and brand name with the buyside?

Specifically, KKR and other PE firms back in the day like Lehman's private equity chose to list on the Amsterdam stock exchange in the past instead of going to list on the NASDAQ or NYSE. Was there a specific reason why?

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I was having an informational with someone today, and he mentioned that many businesses incorporate in Holland because it's the world's top corporate tax haven...apparently, their corporate tax rates are only 3% or something crazy like that.

That could be part of the reason there's so many IPOs in Amsterdam.

 

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