How is Columbia's Engineering program precised?

I wanted to know if Columbia's Engineering programme is considered a target school by employers such as the regular Columbia college econ grad? As I am interested in engineering but I am also considering a career in finance and banking.

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"Omarico" As I am interested in engineering but I am also considering a career in finance and banking.

http://ieor.columbia.edu/bs-operations-researchfinancial-engineering

"BS in Operations Research:Financial Engineering Financial Engineering is a multidisciplinary field integrating financial theory with economics, methods of engineering, tools of mathematics and practice of programming. The Financial Engineering concentration within the Operations Research program is designed to provide training in the application of engineering methodologies and quantitative methods to finance. Students in this concentration are prepared to enter careers in securities, banking, financial management, consulting industries, quantitative roles in corporate treasury, and finance departments of general manufacturing and service firms."

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