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For most tech companies its a matter of starting with a revenue multiple based on comps and then adjusting that multiple up or down based on growth trajectory/TAM, stickiness of revenues (absolutely essential "as a Service" enterprise software that has revenue contracted  out 2 years in advance vs. consumer internet or capacity usage companies that are potentially variable QoQ are gonna be treated differently), potential outperformance over broader expectations, how close they are to profitability / FCF etc. 

 

If you're doing a valuation for investment banking purposes, usually comps are pretty much the way to go since it is not even remotely possible to predict the FCF for tech companies (Square is not even that bad in that sense).

But if you're trying to value the company for your own investing purpose, I think it's a completely different subject matter.

 

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