Tesla Pickup Truck?

Read an article on Bloomberg that discussed Tesla's plans to unveil a pickup. This interested me because I think the US pickup market is one of the toughest to crack. A lot of truck guys seem to be traditionalists, and I'm not sure how they would feel about an electric pickup. There will definitely be some interest, but I'm not sure if it will even come close to the big 3.

Tesla Inc.’s plans to pad its lineup of electric vehicles are taking shape, with Elon Musk sketching out a timeline for the arrival of a semi truck, pickup and sports car.

Musk had telegraphed Tesla’s future products several times before, most notably in last summer’s “Master Plan, Part Deux.” With the Model 3 already aimed at catapulting Tesla from niche player to higher-volume automaker, the manifesto went a step further, with Musk laying out a vision to “cover the major forms of terrestrial transport.”

Will Tesla be able to crack the US track market?

Reference:
[Tesla Pickup](https://www.bloomberg.com/news/articles/2017-04-13/musk-sketches-out-ti…)

57 Comments
 
"pere797" good god I would love it being a truck guy. As long as its big, functioning and can tow..why not have that option.

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee
 

Mid size and smaller pickups meaning Chevy Colorado, Toyota Tacoma, Dodge Durange etc. F150, Silverado and Ram are all full size.

What I meant was that it might be a bad idea for Tesla to try and create a pickup that is not a direct competitor to the F150 series. Trucks smaller than the F150 sell terribly in America, Mercedes probably won't even bring their pickup here. Looking at the Model X, it looks like it is geared more towards the Range Rover Sport, Porsche Cayenne buyer than the Escalade. It makes sense for Tesla to compete with the F150, that being said, Tesla seems to like offering different power trims, and will most likely end up with a truck that has trims that also directly competes with Ford's top end "performance" trucks, like the 250 and 350.

 

It's not traditionalism, it is a matter of practicality. An electric pickup truck would be a tough sell because of working conditions, trucks that are used for work and not just to compensate for a tiny penis wouldn't work as an EV. Although to be fair, no one buying a Tesla truck is doing so for field work. At most they might pull a boat behind it, and if they have to do that the lake better be damn close to where they currently are.

I am in the process of building a late 80's Japanese mini truck. Doing an engine swap and putting in RB26 and an all wheel drive system. Should put about 550 to 600 hp down to the wheels when it is all said and done.

Follow the shit your fellow monkeys say @shitWSOsays Life is hard, it's even harder when you're stupid - John Wayne
 

I figured most people on here would accept it, but thinking back on all of my friends with trucks, theres no way they would consider a tesla. A lot of guys are hardcore diesel fans.

 
"heister"

It's not traditionalism, it is a matter of practicality. An electric pickup truck would be a tough sell because of working conditions, trucks that are used for work and not just to compensate for a tiny penis wouldn't work as an EV. Although to be fair, no one buying a Tesla truck is doing so for field work. At most they might pull a boat behind it, and if they have to do that the lake better be damn close to where they currently are.

I am in the process of building a late 80's Japanese mini truck. Doing an engine swap and putting in RB26 and an all wheel drive system. Should put about 550 to 600 hp down to the wheels when it is all said and done.

Why do you think an electric pickup truck is impractical?

 

Do you know how battery technology in vehicles works? Say you could get something as heavy as a truck to get a 100 mile range with a battery 1) it would be huge and heavy 2) you use a truck to tow things with thus adding more weight to the vehicle. Batteries are only efficient if they are used in a narrow operating range. Take a Tesla to a drag strip and run it a couple times across a quarter mile and see how much of the battery is depleted. Buddy of mine did that, the battery dropped around 10% per run.

Follow the shit your fellow monkeys say @shitWSOsays Life is hard, it's even harder when you're stupid - John Wayne
 

Nissan 720, its quite a bitch because I have to cut the firewall and make a complete set of custom motor mounts etc.

Follow the shit your fellow monkeys say @shitWSOsays Life is hard, it's even harder when you're stupid - John Wayne
 
"Sil"

I think that if electric vehicle manufacturers would just build normal cars (i.e. cars that don't look like spaceships), they would sell more. Why not just make a fully electric Honda Accord or Ford F-150?

This. I'm baffled how the traditional manufacturers refuse to make a "normal" looking electric car. Why automatically repulse a great deal of your potential audience?

Array
 

I Googled this a while back, and the best answer I got was that electric vehicles owners want a vehicle that looks different and one that lets others know that it's an electrical vehicle (i.e. they want to stand out). I understand that, but if you told some soccer mom that you could cut her Suburban's MPG to zero or some sales guy that you could get his Accord's MPG to zero, I cannot imagine anyone being opposed to that.

 

It's a low margin market, no reason to cannibalize other products, and actually now they start to do it (see Mercedes B250E), I think later with the development of techology and growing market trend for electro cars "oldschool" manufacturers will roll out even more electrocars. Also the question that really intrigues me is Tesla's pioneer advantage that valuable? Seems like everybody assumes that Tesla will be the only one in the market with electrocars, but I don't see any reasons why major players wont enter after Tesla does all of the gruntwork.

 
"Sil"

Why not just make a fully electric Honda Accord or Ford F-150?

My understanding is the "switching costs" are extremely high. Apparently the "platforms" that the traditional automakers use as the basis for 1 or more vehicles in their production lines aren't designed for electric vehicle architecture, and they cost many millions of dollars to produce.

"Sil"

I think that if electric vehicle manufacturers would just build normal cars (i.e. cars that don't look like spaceships), they would sell more.

Agreed.

 

People who own and enjoy Teslas are not the same people who own and enjoy Trucks... I'm sorry but I do not see some rancher buying a Tesla truck instead of a Chevy/ Ford... most people who are saying this is a good idea likely live on the east coast (spoiler alert: that isn't the audience for trucks) and have no idea what people who actually buy/ use trucks want.

Array
 

cost savings? These aren't the days of $4-$6/ gallon gas. Many states are getting gas for $2 or less right now. Additionally, if the price point of a Tesla truck is $100k+ many ranchers are just going to spend the $40-$50k on a standard work truck....

Array
 

Need to be more forward thinking...they aren't developing a short term strategy. This is like saying when Telsa first had its tiny roadster that no one wanted that. Sure, but that was merely the required first step to get where they wanted to go. The first iteration of the trunk might not have all the mass usage/appeal but I'm sure that is the eventual goal with constant tech advancements.

 
"ke18sb"

Need to be more forward thinking...they aren't developing a short term strategy. This is like saying when Telsa first had its tiny roadster that no one wanted that. Sure, but that was merely the required first step to get where they wanted to go. The first iteration of the trunk might not have all the mass usage/appeal but I'm sure that is the eventual goal with constant tech advancements.

I actually think a pick-up truck is backward thinking. Tesla has already bought in to the concept of autonomous cars and most people understand that the future design--interior and exterior--of autonomous cars will be radically different than present (no steering wheel, large cabin). If that's the case, building a pick-up truck for mass distribution seems fairly backward looking.

Array
 

I think it would be interesting to have one. But I know that people tow their boats, ATV's etc well outside of 300 miles. In terms of doing work around a farm it could be very useful assuming it has plow and towing capabilities - also assuming that towing does not impact the range. Also, I think they would need to move their price point down into the work truck range if they want that audience.

Only two sources I trust, Glenn Beck and singing woodland creatures.
 
Best Response

Doubtful.

Need to think about where pickups are most heavily used and the purpose for doing so. Then, contrast that against real science on batteries -- battery life is far shorter in hot climates.

You'd fill the entire bed of the truck with batteries to get the 1) power you'd need to replace a gas-powered truck for practicality purposes; 2) to have sufficient life in the more agricultural/oil based areas where you find a high truck:car ratio; and 3) culturally in those areas, dualies and glasspaks are still in fairly high demand. Dualies on a tesla might sound a little...um, about that...

Perhaps they could crack the Truck market here in Massachusetts or out in Hippieville on the Left Coast. This Midwestern boy will take his truck and feed it real octane.

Director of Finance and Corporate Development: 2020 - Present Manager of FP&A and Corporate Development: 2019 - 2020 Corporate Finance, Strategy and Development: 2011 - 2019 "An investment in knowledge pays the best interest." - Benjamin Franklin
 

As long as the engine roars, he'll buy it.

GoldenCinderblock: "I keep spending all my money on exotic fish so my armor sucks. Is it possible to romance multiple females? I got with the blue chick so far but I am also interested in the electronic chick and the face mask chick."
 

I sincerely doubt the market would work out towards their favor if they went this route. People I have known who had TESLA got rid of their vehicles ASAP as soon as they could to get a gas-powered vehicle.

 

Too curvy, looks faggoty.

GoldenCinderblock: "I keep spending all my money on exotic fish so my armor sucks. Is it possible to romance multiple females? I got with the blue chick so far but I am also interested in the electronic chick and the face mask chick."
 
"My Name is Jeff" Too curvy, looks faggoty.

And now?

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee
 

Now good. Maybe too good. I like. But I no buy, because I haz Model S already.

The original design looked like a trailer wedged into the asshole of a Tata Nano.

GoldenCinderblock: "I keep spending all my money on exotic fish so my armor sucks. Is it possible to romance multiple females? I got with the blue chick so far but I am also interested in the electronic chick and the face mask chick."
 

I've always wondered why the detroit manufacturers never got on board with a hybrid 3/4 or 1 ton work truck- not a Ford F150 for hauling your boat to the lake on the weekend. Electric motors generate 100% torque at the start- and that's where you need it when starting to move from a stop or losing power at the crest of a hill when hauling. I don't think you would need that big of a battery just to get the thing rolling then let the engine kick in. This is coming from a guy that has spent time hauling a 3/4 ton 4 speed manual with a 24' gooseneck full of livestock. FYI, it's hard on the clutch and inevitably some douchebag will pull up too close to your trailer rear and not understand why you start rolling backwards from a stop on an incline.

 

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"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee
 

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