The Economics of Seinfeld

This was posted on Dealbreaker, but could have been easily missed because it was an 'end of day' post.

The Economics in Seinfeld: http://www.yadayadayadaecon.com/ (provides examples of concepts in economics featured in different episodes) Supporting article: http://www.businessweek.com/magazine/content/10_4…

Example: Take "The Sponge," an episode that Princeton economist Avinash K. Dixit has written an entire paper about. Hearing that her preferred brand of contraceptive sponge is being pulled from the market—creating scarcity—Elaine buys a case of them and begins to hoard her dwindling stash. She starts to think in terms of opportunity cost: Is sex with a current boyfriend worth giving up sex with a future date who might be better? Is he, as she puts it, "sponge-worthy"?

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