Ideal private equity (internship) cover letter

What is an ideal cover letter for an internship supposed to contain? Is it compulsory to always include a "why the firm"?

Are there any things that shouldn't be placed / should avoided in a PE cover letter?

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Currently an analyst at GS but did internships in PE before I started full-time. I have always structured my cover letters in the same way:

1. Short introduction to myself and why I'm interested in the role (2-3 sentences)

2. Why am I interested in the industry?

3. Why am I interested in joining this specific firm?

4. Why would I be a good fit for the position?

If you have spoken to people at the firm and got a good connection, namedropping them is very valuable. Would also be careful about being too specific about deals. Has happened that I have mentioned specific deals in cover letters without knowing anything about them and then ending up being interviewed by someone on the deal team...

 

Yes for sure. If you mention a specific deal there's a high risk you will be grilled on it with questions such as why you found the deal interesting, why you think they acquired the company etc. 

I even had one case where I mentioned a specific deal where the PE firm merged a bunch of companies. Was interviewed by a senior VP who turned out to be on the deal team. I ended up being questioned on cross-border synergies within HR synergies and implementation. Very very risky to mention specific deals if you aren't very read up on them. 

 

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