Kim Kardashian is the new Steve Schwartzman

You know the industry has peaked when "Kim Kardashian" and "private equity" are used in the same sentence. Hopefully I don't walk into my office one day with Riley Reid as my MD.

https://www.reuters.com/business/media-telecom/ki…

EDIT #1: ACTUALLY, wouldn't mind Riley Reid on second thought.

EDIT #2: Not salty at all, but can we agree that Kim is not an ideal role model? Would any of you marry Kim, given her “history”? Also, it's one thing to invest in PE funds as an LP or start a family office, but to be a GP? I thought investors we all about "track record", "savviness" and "character". Just because KK is super rich doesn't make her an shrewd investor; all of her money came from one industry: marketing. 

Guess time will tell who keeps up with the Kardashians. Would totally recruit for her firm if I didn't have a sweet gig already.

42 Comments
 

Do you get this salty about every billionaire who decides to start a private investing fund / family office? "Breaking in" lololol. 

Also whether you like it or not, having Kim K as a GP is a massive value add to any growth focused consumer fund. Companies backed by SKKY get instant publicity and access to a massive fanbase. You don't think Kim's gonna start promoting her portfolio companies on social media?  

 
capex fairy

Do you get this salty about every billionaire who decides to start a private investing fund / family office? "Breaking in" lololol. 

Also whether you like it or not, having Kim K as a GP is a massive value add to any growth focused consumer fund. Companies backed by SKKY get instant publicity and access to a massive fanbase. You don't think Kim's gonna start promoting her portfolio companies on social media?  

How do you think about exit 

 

A lot of celebrities do this. You have to find a way to make your money work when you have as much as they do. If you don't grow it then you lose it through inflation.

 
Most Helpful

This entire post makes no sense and is just salty for no reason. the entire PE industry are rich people + friends finding ways to make money and you're pissed one of the wealthiest families is 'breaking in" as if they're actually "breaking in" 

also, you can't complain about amateur porn starts then reference Riley Reid

This venture is genius, this family has created some incredibly successful brands and its a no brainer to go into consumer PE... anyone know their headhunter? 

 

Wanna to reply to your edits and I get where you're coming from, but I still fundamentally disagree with your points. 

Kim Kardashian isn't starting a PE firm to be a pillar of morality. In fact, i get that you all read Warren Buffet/Steve Swartzman's books but heads of Private equity are shit role models for morality, I will die on this hill. 

And we're bringing partners into the mix?? besides the fact that these PE founders could bankroll my life, I see no solid argument that I'd want either of them as husbands either.

She has track record, and savviness and honestly, who determines if she has character?  she's going into Consumer PE. You bet your ass marketing is important there, I think we all need to give marketers a bit more credit, we all slave away at these ridiculous jobs to give our cash to the marketers who tell us where to spend our money.

Dude your firm needs to sign you up for like, gender sensitivity training 

 

You can't really fault her for cashing in on her fame...if you were in her shoes, you'd probably be doing the same exact thing

However, I agree that it's kind of sad that people actually buy into the kardashian cult, and the fact that she's most likely actually a real value add to a fund

Makes you wonder how long it's going to be until corporate America is being run by influencers and tik tok teens

 

1) She obviously won’t be crunching numbers or negotiating specific deal terms.

2) Every PE firm, especially a new one, needs to think about differentiated sources of deal flow. KK almost certainly has top notch relationships in the consumer/beauty sector, and wheeling her out when the sponsor is trying to sell a management team on choosing them in a broad auction probably goes a long way.

 

Nah those two are NOT comparable, Steve Schwarzmann has a way better ass

 

Aren't you a working professional? How can you not acknowledge the massive value of brand name? She might be dumb as a trunk, but that won't matter in the slightest. You think she sits down and makes investment decisions??? track record savviness character, are you high? She literally just has to slap her name on any firm, hire a bunch of excel monkeys, few bright heads and she will make billions. Get you head out of your ass 

 

Against her will? That sex tape is literally the only reason she's raising a "PE fund" today. She and her whole family are happy it leaked, and that just rubs me in the wrong way.

Personally I'm not even that conservative. I believe the Kardashians have been net negative for society. She has millions of young followers, but what do they gain? Some actually look up to her/her family. It's all reality TV bullshit, going from one guy to the next, advocating excessive consumerism, plastic surgery, spending an unhealthy amount of time on social media, etc. 

Not saying PE folks are angels, but there is value and benefit for teachers, firefighters, police officers, among others.

 

So much for the pure capitalists on this site shitting on Kim for a legitimately savvy business move. Now you suddenly care how someone made their riches? Consumer brands (especially luxury and beauty) is 95% marketing and guess what - Kim K is the influencer that has that marketing down to a T. She's not running the firm, the Carlyle guy is, if anything she'll attract loads of money for that team to play with and I'll imagine they'll have some pretty good returns in the next 10 years. If they're smart they'll HQ in LA and dominate the media / plastic beauty market there. I think it's commendable she's transitioning to make "legitimate" money since the bag from being hot is surely finite. My bet is SKKY will eventually rival the likes of Providence, LGP, Silver Lake, etc. in the media and consumer space soon - and if the pay is right they'll surely attract top talent as well. Don't be naive.

 

So I imagine you've boycotted Vista Equity, considering their founder, Robert Smith, was caught up for tax fraud.

I also imagine you keep the same energy for TPG Growth, since one of their founders, Bill McGlashan (instrumental to the Rise Fund incidentally!), was convicted for wire fraud in the college admission scandal.

Both of these being crimes btw, Kim K just released a sex tape, as a legal adult - and she's not even running the fund like these guys. You can shove that righteousness right up your ass considering private equity has always been making money first and asking questions second, but I'm glad you're one of the real good guys out there lmao.

 

1. the sex tape was leaked...she then capitalized on the opportunity to create generational wealth for her entire family. can't hate that

2. just because YOU don't respect a stripper, doesn't mean everyone else feels the same way. I respect any stripper more than a MF Partner that cheats on his wife and neglects his children. Different people can have different values. 

 

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