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Based on the most helpful WSO content, here are some insights on logos from various investment banks and private equity firms:

  1. UBS: Frequently mentioned as a favorite for its distinctive double key design.
  2. Goldman Sachs: Praised for its old-school, iconic font.
  3. Credit Suisse (CS): Known for its "pointy thing," which is a reference to the old First Boston logo.
  4. Barclays: Recognized for its eagle logo.
  5. Evercore: Described as bold, blue, and powerful.
  6. Centerview: Noted for its crisp, unfazed, pearl white design.
  7. Moelis: Characterized as dark, mysterious, and black.
  8. PWP (Perella Weinberg Partners): Clean, polished, and white.
  9. Lazard: Elegant, potent, and traditional.
  10. PJT Partners: Criticized for its new logo, which is considered unprestigious.

For CD&R (Clayton, Dubilier & Rice) and Cinven, there are no specific mentions in the provided context. However, based on the general trend, logos that are clean, bold, and carry a sense of tradition or power tend to be well-received in the finance community.

Sources: Best BB Logo?, Best BB Logo?, EB Logo Rankings, Bank of America Merrill Lynch to drop Merrill Lynch name from Investment Bank, Anyone actually like their corporate development job? (Post -IB)

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