Advice on Negotiating Compensation at New Investments Role
Deep in “off-cycle” interview process with a couple firms in HCOL coastal metros that aren’t NYC.
One is large well-known alts manager with robust RE capabilities that you’d know, the other is a fairly well-established but smaller PE firm looking to build a RE platform.
I have not recruited in a while (been with same firm more or less whole career, ~8yrs) so was hoping you guys can help me out with some negotiating points and getting a gauge on where the market is.
Any broad commentary would be helpful. It would be a VP level role.
Cash compensation (how much? split base/bonus? Tied to what? i.e. hitting team budget? Should I ask if it’s capped? Some firms’ math on bonus payouts seem like a black box)
Carry / promote / stock? (reasonable to ask for at this level? What’s a framework for framing how much i.e. % of fund size, $ amount?
Co-investments - have the right to co-invest in any deals? On a levered basis?
Buy out of existing unvested carry (this would be an insane ask, right?)
Path to promotion - outright ask this?
TL;DR: interviewing for roles, one at large institution and other at smaller firm. 8 yrs exp. HCOL non-NYC metro. What should I try to negotiate for?
Based on the most helpful WSO content, here’s a breakdown of how to approach negotiating compensation for a VP-level role in investments, particularly in real estate private equity (REPE) or similar fields:
1. Cash Compensation
2. Carry/Promote/Equity
3. Co-Investments
4. Buyout of Existing Unvested Carry
5. Path to Promotion
6. Other Considerations
Final Thoughts:
For the larger alts manager, expect more structured compensation and benefits but potentially less flexibility in negotiations. For the smaller PE firm, you might have more room to negotiate carry, co-investments, and even buyout terms, as they’re likely looking to attract top talent to build their platform.
Good luck, and remember: always anchor high but remain reasonable based on market norms!
Sources: Vice President Fund Carry/Equity, https://www.wallstreetoasis.com/forum/consulting/just-got-promoted-how-to-negotiate-salary?customgpt=1, No VP Promote from Sr. Associate - Seeking Advice, Is this associate compensation competitive?, Carry in REPE
Any thoughts?
So to be clear - are these allocator / LP type roles? If so, you’re likely seeing higher relative base, lower bonus, and some sort of award of points in a fund.
At operators at roughly VP level or higher the rule of thumb is your comp comes 1/3 from each of base, bonus, annual carry (paid out in chunks in reality but they’ll amortize over life of fund to impute your annual pay). Making up numbers here, if your carry equals a target of $1.05mm in promote and it’s a 7 year fund, then you’ll probably have a base of $150k, 100% target bonus, and then $150k in annualized promote, so make $300k in cash and $450k all in with carry. I’ve found a number of firms - particularly more established ones - bump the base salary and then lower the bonus target %, but end up around same place in cash comp.
Good question, sorry didn’t clarify. They are not “LPs” in the sense of being fund-to-fund. They would invest in deals direct (either solo or JV with operator/developer). LP can mean different things depending on your background.
Bump - any further thoughts from the community? Just curious. Answers have been helpful so far.
New platform: what do you think would be an aggressive but non-insulting ask that could be justified by market data points? They have no junior/mid-level REPE folks at all.
Existing platform: I’m quite surprised the lack of data specific to this firm given size/notoriety. What do you think is market for “bulge bracket” REPE on both comp but also non-cash comp and other perks (co-invest, stock, re-location).
Quite a bit of data here, maybe after some filtering can get some useful data points for yourself: https://www.wallstreetoasis.com/forum/real-estate/comp-database-repostu…
Thanks mate. Helpful.
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