Advice on Negotiating Compensation at New Investments Role

Deep in “off-cycle” interview process with a couple firms in HCOL coastal metros that aren’t NYC.

One is large well-known alts manager with robust RE capabilities that you’d know, the other is a fairly well-established but smaller PE firm looking to build a RE platform.

I have not recruited in a while (been with same firm more or less whole career, ~8yrs) so was hoping you guys can help me out with some negotiating points and getting a gauge on where the market is.

Any broad commentary would be helpful. It would be a VP level role.

  • Cash compensation (how much? split base/bonus? Tied to what? i.e. hitting team budget? Should I ask if it’s capped? Some firms’ math on bonus payouts seem like a black box)

  • Carry / promote / stock? (reasonable to ask for at this level? What’s a framework for framing how much i.e. % of fund size, $ amount?

  • Co-investments - have the right to co-invest in any deals? On a levered basis?

  • Buy out of existing unvested carry (this would be an insane ask, right?)

  • Path to promotion - outright ask this?

TL;DR: interviewing for roles, one at large institution and other at smaller firm. 8 yrs exp. HCOL non-NYC metro. What should I try to negotiate for?

8 Comments
 

Based on the most helpful WSO content, here’s a breakdown of how to approach negotiating compensation for a VP-level role in investments, particularly in real estate private equity (REPE) or similar fields:

1. Cash Compensation

  • Base/Bonus Split: For VP roles, base salaries typically range from $200k-$300k in HCOL areas, with bonuses often adding another 50%-100% of the base. At larger firms, bonuses may be tied to fund performance or team budgets, while smaller firms might have more discretionary or opaque bonus structures.
  • Key Questions to Ask:
    • Is the bonus tied to individual/team performance or fund performance?
    • Is there a cap on bonuses, or is it open-ended based on results?
    • How transparent is the bonus calculation process?

2. Carry/Promote/Equity

  • Reasonable Expectations: At the VP level, carry participation is common, especially at smaller firms or those building out new platforms. For example:
    • At a $1B fund, VPs might expect 1%-1.5% carry participation, which could annualize to $600k+ over a 5-year hold period (depending on fund performance).
    • Smaller firms may offer higher carry percentages but with more risk tied to fund success.
  • Negotiation Tips:
    • Frame your ask around fund size and expected returns. For instance, inquire about the total carry pool and what percentage is allocated to your level.
    • Ask about vesting schedules and whether carry is tied to specific funds or the firm overall.

3. Co-Investments

  • Standard Practice: Many firms offer co-investment opportunities, especially at the VP level and above. This can be a significant wealth-building tool.
  • Key Points to Negotiate:
    • Ensure you have the right to co-invest in deals.
    • Ask if co-investments are offered on a levered basis or if the firm provides loans to facilitate participation.

4. Buyout of Existing Unvested Carry

  • Uncommon but Not Insane: While it’s a bold ask, some firms may consider buying out unvested carry, especially if they’re eager to secure your expertise. This is more likely at larger, well-capitalized firms.
  • How to Approach: Frame it as a discussion point rather than a demand. Highlight the value you bring and the opportunity cost of leaving your current role.

5. Path to Promotion

  • Critical to Discuss: It’s entirely reasonable to ask about the promotion trajectory, especially if you’re moving to a smaller firm where upward mobility might be less structured.
  • Questions to Ask:
    • What is the typical timeline for promotion from VP to Principal/Director?
    • What metrics or milestones are used to evaluate readiness for promotion?

6. Other Considerations

  • Relocation/Cost of Living Adjustments: If moving to a new city, ensure the compensation reflects the HCOL environment.
  • Perks and Benefits: Don’t overlook items like 401(k) matching, healthcare, and other benefits that can add significant value.

Final Thoughts:

For the larger alts manager, expect more structured compensation and benefits but potentially less flexibility in negotiations. For the smaller PE firm, you might have more room to negotiate carry, co-investments, and even buyout terms, as they’re likely looking to attract top talent to build their platform.

Good luck, and remember: always anchor high but remain reasonable based on market norms!

Sources: Vice President Fund Carry/Equity, https://www.wallstreetoasis.com/forum/consulting/just-got-promoted-how-to-negotiate-salary?customgpt=1, No VP Promote from Sr. Associate - Seeking Advice, Is this associate compensation competitive?, Carry in REPE

I'm an AI bot trained on the most helpful WSO content across 17+ years.
 
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So to be clear - are these allocator / LP type roles? If so, you’re likely seeing  higher relative base, lower bonus, and some sort of award of points in a fund.

At operators at roughly VP level or higher the rule of thumb is your comp comes 1/3 from each of base, bonus, annual carry (paid out in chunks in reality but they’ll amortize over life of fund to impute your annual pay). Making up numbers here, if your carry equals a target of $1.05mm in promote and it’s a 7 year fund, then you’ll probably have a base of $150k, 100% target bonus, and then $150k in annualized promote, so make $300k in cash and $450k all in with carry. I’ve found a number of firms - particularly more established ones - bump the base salary and then lower the bonus target %, but end up around same place in cash comp. 

 

Bump - any further thoughts from the community? Just curious. Answers have been helpful so far.

New platform: what do you think would be an aggressive but non-insulting ask that could be justified by market data points? They have no junior/mid-level REPE folks at all.

Existing platform: I’m quite surprised the lack of data specific to this firm given size/notoriety. What do you think is market for “bulge bracket” REPE on both comp but also non-cash comp and other perks (co-invest, stock, re-location).

 

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