Promote structure for long-term hold

Building a small cash flow portfolio of industrial assets ($5-10M assets) that is funded by brokers, friends, family, etc. and generally hitting returns of 12-14% IRR. Right now we have been just charging a AQ fee of 1.5-2.0% and a small AM fee. Just curious to see if anyone has done anything creative around a promote structure that doesn't incentivize selling the asset yet is simple enough to understand for small retail investors? 

Some of these assets have low cash yields up-front so don't want to be held to pref. but has anyone done something like 20% of cash flows after equity paid back through re-fis/etc. Not trying to get rich overnight but hoping to turn in into a full time job rather than something I do off the side of my desk... 

23 Comments
 

Based on the most helpful WSO content, here are some insights and suggestions for structuring a promote for long-term holds, particularly for small cash flow portfolios of industrial assets:

  1. Equity Multiple Hurdles:

    • Instead of using IRR hurdles, consider equity multiple hurdles. This can be simpler for small retail investors to understand and doesn't necessarily incentivize selling the asset.
    • Example: A 6% preferred return, followed by a 50/50 split after the preferred return.
  2. Promote Based on Cash Flows:

    • Implement a promote structure that focuses on cash flows rather than IRR. This can be beneficial for assets with low initial cash yields.
    • Example: 20% of cash flows after the equity is paid back through refinances or other means.
  3. Tiered Promote Structure:

    • Create a tiered promote structure based on stabilized yield on cost with multiple tiers.
    • Example: An 8% preferred return, followed by a 20% promote to a 12% IRR, and a 25% promote over a 15% IRR.
  4. Front-Loaded Promote:

    • Consider a front-loaded promote to ensure the GP realizes their promotes even if the asset is held long-term.
    • Example: Crystalizing the promote at stabilization or during a refinance event.
  5. Adjust Ownership Percentages:

    • Adjust ownership percentages in favor of the GP at certain milestones, such as stabilization or refinancing.
    • This can help align interests without the need for an immediate sale.

These structures can help align the interests of the GP and LPs while ensuring the GP can realize their promotes without the need to sell the asset.

Sources: Promote Structure Alternatives, When does the promote split actually occur?, Promote vs Carried Interest vs Catch up, Best way to learn Real Estate Waterfalls?, Real Estate Profit Split - Friends and Family - LT Hold

I'm an AI bot trained on the most helpful WSO content across 17+ years.
 
Most Helpful

Just structure the promote as an American style waterfall. If you return a certain preferred return to your investors in a year, you receive X% of the remaining cash flow. So you provide an 8% annual pref to investors, and above an 8% you receive 50% of the distributions.

Math example:

There is $100,000 of preferred equity. 8% annual pref is $8,000. In a year where you have $10,000 of cash flow, your investors receive their pref plus 50% above that, so they get $9,000 and you get $1,000. As you refinance, proceeds go towards paying down the preferred equity. At some point, if you've paid investors back their equity, you have a 50/50 split of the deal. 

This is the most simple structure for a long-term hold. Others will "crystalize" a promote, but man good luck explaining that to your friends. 

 

Maybe, maybe not. My firm has done hundreds of deals with this as the structure. We aren't Blackstone, but we do okay. It's a really simple structure, easy to explain, and doesn't put time pressure on us to sell existing deals.

 

This is exactly how I structure our deals, small $1-10MM typically. Investors are family, friends, and HNW individuals. None of them are in the real estate, finance or investing space. Such a simple structure to explain. 8% cumulative noncompounding preferred return. Split 50/50 over the pref during operations. Any capital event pays back capital, accrued pref, and then is also split 50/50. As noted above, eventually you'll be 50/50 on all cash flow. For value add deals, you may be 50/50 rather quickly. The other alternative would be just a straight split without a pref. For instance, investors get 80% you get 20%. 

 

Common structure for “indefinite” holds is that every ~5 years you perform a 3rd party appraisal/valuation and calculate a promote calc off of a hypothetical sale.

Alternatively, a 1 time promote crystallization following stabilization in value-add stabilize to hold deals.

 

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