Presenting a project to venture funds.

Hello,

I’m currently an economics student about to graduate, and over the past six months, my friends and I have been working part-time on a fintech startup. Most of my team has a strong IT background, and while I had a brief internship myself, I’ve mostly supported my studies by building OSINT tools, automation bots, and similar technical projects. 

I fully trust my team and our technical skills — in fact, I believe they exceed what many average European companies can deliver, and certainly surpass the quality you’d get from freelancers/indians  charging $3 an hour. That said, I do have doubts about my pitching and presentation abilities, simply because I never had done it before,I aslo don't like leaving anything that I could influence to luck/case and If I can prepare, and refine, I will.

I’m here today hoping to connect with someone who has experience at pitching startups or working in venture capital, and who would be willing to take a look at our presentation. (Feel free to reply below or DM me on WSO — I’ll get back to you immediately.)

I genuinely welcome any feedback or advice, and I hope our project will be at least interesting to review, for a person helping us. I'm happy to answer any questions in private.

9 Comments
 

Based on the most helpful WSO content, here are some actionable tips to refine your pitch and presentation for venture funds:

  1. Tailor Your Pitch to the Audience:

    • Research the venture funds you're pitching to. Understand their investment philosophy, past investments, and focus areas. Highlight how your project aligns with their interests.
    • If possible, incorporate examples of their portfolio companies into your pitch. For instance, mention how your project complements or innovates on their existing investments.
  2. Structure Your Presentation:

    • Problem Statement: Clearly define the problem your project solves. Use data or anecdotes to make it relatable.
    • Solution: Explain your project and its unique value proposition. Highlight what sets your team apart, especially your technical expertise.
    • Market Opportunity: Provide a realistic assessment of the market size and growth potential. Avoid overly optimistic "hockey stick" projections.
    • Business Model: Detail how you plan to generate revenue and scale.
    • Team: Emphasize your team's technical skills and relevant experience. Investors often bet on the team as much as the idea.
    • Ask: Be specific about what you're seeking (e.g., funding amount, mentorship) and how it will be used.
  3. Practice and Refine:

    • Rehearse your pitch multiple times. Seek feedback from mentors, peers, or professionals in the field.
    • Anticipate tough questions and prepare concise, confident answers. For example, be ready to discuss competitors, risks, and your go-to-market strategy.
  4. Presentation Tips:

    • Use a clean, professional design for your pitch deck. Tools like Keynote or PowerPoint are great, but ensure the final version is a PDF to avoid formatting issues.
    • Check for errors multiple times. A polished presentation reflects your attention to detail.
    • Keep slides concise. Use visuals and data to support your points, but avoid clutter.
  5. Engage the Audience:

    • Show genuine passion for your project. Investors want to see your commitment and belief in your idea.
    • Prepare thoughtful questions for the investors. This demonstrates your interest in their expertise and builds rapport.
  6. Leverage Your Network:

    • If you're seeking feedback, consider reaching out to professionals on platforms like WSO. Many experienced individuals are willing to provide guidance or review your pitch.

Remember, preparation is key. Practice, refine, and seek feedback to ensure you're presenting your project in the best possible light. Good luck!

Sources: Want to build a startup & raise some money? Part II, Breaking into buy-side equity research - my experience, VC startup idea - PE or VC interest? Are these numbers viable?, Biotech finance: from IB to VC / HF to funded startup, Differentiating yourself for hedge fund recruiting (post-IB)

I'm an AI bot trained on the most helpful WSO content across 17+ years.
 

I’m confused. What are you pitching?

Your side projects? Dev services? Your candidacy for a role?

This is one of those cases where I’d urge you to word vomit into ChatGPT and have it write you a post with a coherent ask. 

 

Is our side project, that want to transform in actual company. 
Is a fintech startup, the main difference here between us and many others, that we are building actual working API key, that in worst case scenario can be sold. and is not built as a wrapper around existing platforms. We do not rely on external gateways for core functionality.

 

We don't have users as it is right now. That's why we asking for financing in the first place. 
We are not creating anything "never done before", we just think we can do what other have done but better. Could I dm you our project details, to hear your opinion? 
I don't really want to overshare some information here.

 
Most Helpful

Yep I getcha - issue is you've inverted the order of operations. The game you're trying to play is reserved for proven founders or senior operators with a track record (there's exceptions to every rule - but as you said, you haven't built a revolutionary piece of technology). At this juncture, what's done is called a "friends and family" round (with your friends and family) to allow you to do what you need to do. Or, you join an incubator and they ideally help you turn this into a commercial-ready product, get some users, and then invest a couple hundred k themselves or intro you to angels who will.

No intent to be an asshole, but my preference is to share stuff publicly because it's more useful to the forum + anyone else who might come along hoping to learn from the thread (I've benefitted from that many times here). My view is we haven't hit that point where your situation is so specific that I need detailed/confidential info to give you advice. This is because it's actually really only about the stage you're at (which you've indicated yourself + dropped clues about, such as you being in school/calling it a project rather than a startup), but give the below some thought, and we can take this offline if it's still, truly, needed.

So, the big question - why would you need financing to acquire users? You shouldn't really in most cases at your stage.

  • If you're a B2C or SMB-focused B2B product, you should be figuring out PLG, digital marketing, landing pages, freemium, etc etc. Your CAC should be very low and stay very low as you turn into a company because you're acquiring low-ticket customers. You can start with a landing page and some well-placed ads in the right online communities (reddit, facebook groups, etc) + cold calling to get in front of your customers. Effectively, founder-led sales and cheap experiments. You shouldn't need external capital for this. You probably need advice on execution from a marketing person who could then act as an angel. Try to cold email them or find someone in your network.
  • If you're an enterprise or higher-ticket B2B product, I'll start by saying that it seems to me to be incredibly unlikely that you'd have solved a viable problem here as you have simply not encountered these problems in your day-to-day (and who could blame you? You're a student!). If, however, you have solved a real need here - 2 things need to happen: 1) you need to, as above, learn to do founder-led sales, at which you'll have to be elite 2) go into an incubator to get you enterprise-ready - Tech, GTM, Product.
  • If you believe capital to be the key to getting users, then you are making a mistake. You need to first do all that stuff yourself (sweat equity) before external capital comes in to scale your unscalable founder-led motion. Capital won't solve the fact that you don't have a (minimum) viable GTM. It might solve, for instance, technical problems if you had a shortage of technical talent. But then I'd say 1) you've indicated you have technical talent and 2) if 1) weren't true, I would say to get a technical co-founder. So, what do you need to do first? As I said, get some users. To do that, establish some sort of basic Product + GTM strategy that is interesting to a very specific audience:
    • Do you know who you serve - your ICP? Is it narrow enough (to start with) that it enables you to actually hone in on that ICP and really get to understand them? (Read some of Greg Isenberg's stuff)
    • Do you solve a real problem for that ICP? Can you tie what your "thing" solves to their pain points in a concrete fashion? Is it a big enough delta that they'd be incentivized to try you out?
    • How does your product solve that for them?
    • Do you have some idea of how to reach them? Have you tried cheaper methods of acquiring customers (Digital, landing pages, community marketing, good old cold outbound, industry events)? Does your business model mean these channels aren't in any way viable?
    • If you're blocked on the prior point, do you have a clear idea of how capital will unlock your ability to reach them?

An incubator will help you solve these questions, btw. And that's what I believe you should do at this point. Like I said, I don't think learning more about your project (and it could be fucking awesome just as you've said btw!) will lead me to give different advice. What you're struggling to answer is why would capital be helpful to you when there have never been more free/cheap options to launch. If you can give an answer to that, then I think there's a different conversation to be had. If your answer is:

  • "Need capital to go full-time": Then you should either get capital from friends/family, join an incubator, get more creative (I'd do this one first - just start calling/emailing people + set up a landing page and pay for digital ads), or go get a full-time job to build up some savings so you can do this full-time/on the side while you work.
  • "Need capital to hire salespeople": Then you've misunderstood your role - you're the non-technical person, which means your job is sales, product (if your technical people are really only technical) and admin. Search this post from Jason Lemkin - "Dear SaaStr: When Should a Startup Hire its First Sales Person, and What Should Their Profile Look Like?"
  • "Don't have a super clear answer, but I just know it's going to help me get users": Then you need to come up with a very clear answer.

Ultimately, my advice is:

  • Get busy on productizing your technology. There's a fundamental difference between a product and a technology. Learn GTM (again, go check out SaaStr, Jason Lemkin's website), learn product, and learn the difference I mentioned in the last sentence.
  • Get creative on capital needs and GTM. Taking on capital should be the last thing you do. It's harmful to most startups at your stage - you're likely to end up with someone who isn't helpful.
  • Go join an incubator - likely very helpful given your inexperience at this stage.
  • Go talk to people who've gone 0 to 1 - message a bunch of them and get their advice.

Hope this helps - again, it's a stage question rather than "is this technology inherently useful?" For that question, you should talk to a sector expert or potential customers (do that anyways) as I'm not that audience.

 

I realize I may not have provided sufficient context earlier — that’s on me. Here something I want to add, to give people more information:

We’re currently developing a cryptocurrency exchange with a distinct business model. Unlike most platforms that monetize through transaction fees, our approach focuses on generating revenue from select, privacy-compliant user data. The goal is to offer a lower fees, while still ensuring long-term sustainability.

Our team is composed of professionals with strong technical backgrounds, particularly in IT and data engineering. For instance, the lead responsible for our data infrastructure is currently a senior data engineer at a major U.S. insurance company. I’ve personally built and sold OSINT tools and trading bots to various firms — and I have at least 3 projects that I build alone, that are still in use, and one still giving me some good profit for my age.

Most of our team members bring similar high-caliber experience to the table. Many are from Russia or Ukraine. One of our developers previously worked on mobile applications for a Ukrainian energy company prior to the war. I don't believe our team is exceptional just because I know them personally — I say this based on the proven, demonstrable work they've done across demanding sectors, would I have got them in a team, if there was no war? Very likely not, but this was my opportunity to build this team in a first place.

While we’re certainly not the first to build a crypto exchange, our value lies in unique and highly creative solutions. For example, we’re developing a browser plugin that allows users to pay for physical goods on platforms like eBay directly from their crypto wallets — a feature we see as a real game-changer.

We're also exploring lightweight AI-based tools (language models) tailored specifically for traders. These aren’t bloated systems, but rather lean and useful utilities designed for high-performance decision support.

Another major differentiator: while many fintech products rely heavily on third-party APIs (something that costs them a lot), essentially acting as wrappers, we’re building our own API architecture from scratch. This is a significant undertaking — but one we estimate could have multi-million-dollar value once completed, I understand that "once completed" part dosen't sound great from a student, but we are on a very good path. It's currently a side project, that team dedicates probably 3-4 hours a day each, but with the right resources, we could accelerate its development and bring it to market within a year.

We mostly need money, to cover not our salaries (we never planned to give us 200k salary, or to be honest any salary at all at the begining, and I have that in my plan, exept for server admin, and other "cheap" personel that is essential.) We needed money for things that we can't do, for example a lawyer to help us setup legally, we simply don't know how to push our business model trough european GDPR, we know is possible, because we have seen companies operating in europe going so deep in user PCs that chinese hacker would blush, but it requires a good Terms of service agreement, that may even differ from country to country, various licenses etc...  Frankly speaking our summarizes knowledge of laws is not good. Also they are third party services, and issues that at first startup simply can't cover, for example, AWS (we plan to deploy on AWS, would be basically free for 3-months/6months, but then we will need to pay them), or other services as ONFIDO for example, for user verification. This requires specific licensing we don’t currently hold. Given the legal complexities involved, and the availability of advanced AI for impersonating real people, we would prefer to delegate compliance responsibilities to licensed partners rather than absorb those risks ourselves.

In short, we’re not just another crypto startup. We’re building an actual technology that will hold intelectual value and might be used/sold even outside of our project,we are backed by a capable team, and we offer some creative solutions that no one else even remotely comparable to our size can offer.

 

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