No matter what admission officials or consultants say, this is unfortunately one of the unshakeable truths of the B-school admissions game. In an ideal world, awould just be another data point, perhaps equal to any other in your application, from recommendation letters to how you craft your essays. But last year's survey by Kaplan Test Prep of B-school admissions officers showed that a low GMAT or GRE score is the single biggest reason why business schools ding MBA applicants.
The survey found that 58% of some 265 responding admissions officers said that a weak score on the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE) is the biggest application killer (see survey results in table above). That was up ten percentage points over Kaplan's 2010 survey which showed that 48% identified the exams' score as the biggest killer.
A low undergraduate GPA placed second at 24%, below last year's 33% citation, while the lack of relevant work experience followed at just 12%.