40 Comments
 

Brown Starfish Holdings

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee
 

BSD Capital

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee
 

Covefefe Crescent Capital Management

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee
 

[Name of some nearby location]

OR

[Name of financial / economic principles, laws, properties]

OR

[Combination of founder names]

AND

Capital

AND / OR

Management

(If you're a tech-driven fund, switch out "Capital Management" with "Technologies")

 
"tackytech" [Name of some nearby location]

OR

[Name of financial / economic principles, laws, properties]

OR

[Combination of founder names]

AND

Capital

AND / OR

Management

(If you're a tech-driven fund, switch out "Capital Management" with "Technologies")

Best town name for this?

Truth or Consequences, NM

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee
 

Have to include some form of landform in there along with either the name of an animal, street or a color. Whacker Valley Asset Management, Red Peaks Investment Advisors, Mountain Eagle, Blue Hill, Green Crow and so on.

Only two sources I trust, Glenn Beck and singing woodland creatures.
 
Best Response
Step 1. Based on past precedent, your firm should be named after one of the following:
  • Predatory animals. Real world examples: Tiger Management, Lion Fund. Suggested: Honey Badger Partners, because honey badgers don't give a shit.

  • A tree (preferably a big one). Ex: Oaktree, Lone Pine, Sequoia, Fir Tree. Available: The Entire Rainforest LLC.

  • Some type of rock or stone. Ex: BlackRock, BlackStone. Options: F'n Massive Mountain Management, Tiny Pebble Partners

  • Character or place from books/stories/shows. Ex. Atticus Capital, Valinor Management. Suggestions: Cobra Commander Capital, Ninja Turtle Associates. And for Seinfeld fans: Art Vandelay Capital Partners.

  • Geographic Locations/Regions. Ex: Pershing Square Capital, Blue Ridge. Possibilities: Egyptian Pyramind Scheme Partners, Arctic Circle Capital

  • Bodies of water and bridges are also very popular. Ex: Pine River, SkyBridge. OR you can combine them together for an uber-bonus: Bridgewater. Unfortunately, WaterBridge is also taken. Perhaps just combine them all: Stream Creek River Lake Ocean Bridge Associates.

  • Historical figures/civilizations. Ex: Argonaut Capital, Viking Global. Available: Ming Dynasty Management, Honest Abe Advisors

  • Manager's name/initials. The obvious: SAC Capital, Soros Management, Tudor Investment. Possibilities: Stalin Securities, Not That Madoff Capital

  • Greek Mythology/Greek Words. Ex: Cerberus, Kynikos, Suggested: Beard of Zeus Capital, Toga Partners

  • Something that has no relevance to what you're doing (bonus points for words that people struggle to pronounce). Options: Floccinaucinihilipilification Fund, Onomatopoeia Partners, Jai Alai Holdings

  • Some type of castle or fort. Ex: Citadel, Knight's Bridge. Available: Hogwarts Holdings

Step 2. Add one of the following to help describe what the firm does (because let's face it, the name you just picked above has nothing to do with investing): Capital, Partners, Capital Partners, Advisors, Holdings, Capital Management, Asset Management, Investment Management, Funds, Associates, Securities, Trust, etc.

Step 3. Tack on either LLC or LP at the end of the name, depending on whether it's the management company or the limited partnership.

And voila, you have a hedge fund name that will blend in seamlessly.

http://www.marketfolly.com/2012/08/how-to-name-your-hedge-fund-most-com…</a">Original

I'm talking about liquid. Rich enough to have your own jet. Rich enough not to waste time. Fifty, a hundred million dollars, buddy. A player. Or nothing. See my Blog & AMA
 

The best hedge fund name was "Eifuku Master Trust" (I like to pronounce it "I-F*CK-YOU") which was founded by John Koonmen.

Back story: Founded in 2000, Eifuku had $300 million assets at its peak, invested in various Japanese stocks. During 3 weeks in January 2003, the fund lost 98% of its capital.

It's funny because the name of his fund was Eifuku, and he actually did. If you can find their last investor letter, which I believe is somewhere online, you will not be disappointed.

http://en.wikipedia.org/wiki/Chewco
 

"There is however a strong possibility that there may not be any equity left at the end of the liquidation."

I'm talking about liquid. Rich enough to have your own jet. Rich enough not to waste time. Fifty, a hundred million dollars, buddy. A player. Or nothing. See my Blog & AMA
 

Fuckup Capital

You killed the Greece spread goes up, spread goes down, from Wall Street they all play like a freak, Goldman Sachs 'o beat.
 

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