How to name a hedge fund

Matrick
Rank: Almost Human | banana points 9,822

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Comments (40)

Aug 13, 2017

Brown Starfish Holdings

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee

    • 2
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814 questions across 165 hedge funds. 10+ Sample Pitches (Short and Long) with Template Files. The WSO Hedge Fund Interview Prep Course has everything you'll ever need to land the most coveted jobs on the buyside. Learn more.

Aug 13, 2017

no babydick capital no care

    • 4
Aug 13, 2017

BSD Capital

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee

Aug 13, 2017

S.outh H.amptons I.ntelligent T.rading Holdings?

26 Broadway
where's your sense of humor?

    • 1
Aug 13, 2017

Covefefe Crescent Capital Management

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee

    • 3
Aug 13, 2017

[Name of some nearby location]

OR

[Name of financial / economic principles, laws, properties]

OR

[Combination of founder names]

AND

Capital

AND / OR

Management

(If you're a tech-driven fund, switch out "Capital Management" with "Technologies")

Aug 13, 2017
tackytech:

[Name of some nearby location]

OR

[Name of financial / economic principles, laws, properties]

OR

[Combination of founder names]

AND

Capital

AND / OR

Management

(If you're a tech-driven fund, switch out "Capital Management" with "Technologies")

Best town name for this?

Truth or Consequences, NM

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee

    • 1
Aug 14, 2017

Gold Tree Securities haha sounds good, makes me wanna run my hedge fund now

Nicest haircut than Bateman

Aug 14, 2017

Dartboard Equity

    • 3
Aug 14, 2017

family firm from Vietnam: Phuc Dat Bich Capital

    • 1
Aug 14, 2017

if folks trust u with their $$$ u been livin wrong brudda

heister:

Look at all these wannabe richies hating on an expensive salad.

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814 questions across 165 hedge funds. 10+ Sample Pitches (Short and Long) with Template Files. The WSO Hedge Fund Interview Prep Course has everything you'll ever need to land the most coveted jobs on the buyside. Learn more.

Aug 14, 2017

I decided what my fund's name will be a few weeks back: The Suicide Fund.

The fund's investment strategy will not include leveraged ETFs and Volatility-based sh*t though!

Aug 14, 2017

Brown Hill Associates, I like it!

Aug 14, 2017

Have to include some form of landform in there along with either the name of an animal, street or a color. Whacker Valley Asset Management, Red Peaks Investment Advisors, Mountain Eagle, Blue Hill, Green Crow and so on.

Only two sources I trust, Glenn Beck and singing woodland creatures.

Aug 14, 2017

young money cash money associates

heister:

Look at all these wannabe richies hating on an expensive salad.

    • 3
Aug 15, 2017

boom

I'm talking about liquid. Rich enough to have your own jet. Rich enough not to waste time. Fifty, a hundred million dollars, buddy. A player. Or nothing.

See my Blog & AMA

Aug 15, 2017

Insider Trading Capital, LLC

Aug 16, 2017

I like it, one of those hide in plain sight kind of things.

Best Response
Aug 15, 2017

Step 1. Based on past precedent, your firm should be named after one of the following:

  • Predatory animals. Real world examples: Tiger Management, Lion Fund. Suggested: Honey Badger Partners, because honey badgers don't give a shit.
  • A tree (preferably a big one). Ex: Oaktree, Lone Pine, Sequoia, Fir Tree. Available: The Entire Rainforest LLC.
  • Some type of rock or stone. Ex: BlackRock, BlackStone. Options: F'n Massive Mountain Management, Tiny Pebble Partners
  • Character or place from books/stories/shows. Ex. Atticus Capital, Valinor Management. Suggestions: Cobra Commander Capital, Ninja Turtle Associates. And for Seinfeld fans: Art Vandelay Capital Partners.
  • Geographic Locations/Regions. Ex: Pershing Square Capital, Blue Ridge. Possibilities: Egyptian Pyramind Scheme Partners, Arctic Circle Capital
  • Bodies of water and bridges are also very popular. Ex: Pine River, SkyBridge. OR you can combine them together for an uber-bonus: Bridgewater. Unfortunately, WaterBridge is also taken. Perhaps just combine them all: Stream Creek River Lake Ocean Bridge Associates.
  • Historical figures/civilizations. Ex: Argonaut Capital, Viking Global. Available: Ming Dynasty Management, Honest Abe Advisors
  • Manager's name/initials. The obvious: SAC Capital, Soros Management, Tudor Investment. Possibilities: Stalin Securities, Not That Madoff Capital
  • Greek Mythology/Greek Words. Ex: Cerberus, Kynikos, Suggested: Beard of Zeus Capital, Toga Partners
  • Something that has no relevance to what you're doing (bonus points for words that people struggle to pronounce). Options: Floccinaucinihilipilification Fund, Onomatopoeia Partners, Jai Alai Holdings
  • Some type of castle or fort. Ex: Citadel, Knight's Bridge. Available: Hogwarts Holdings

Step 2. Add one of the following to help describe what the firm does (because let's face it, the name you just picked above has nothing to do with investing): Capital, Partners, Capital Partners, Advisors, Holdings, Capital Management, Asset Management, Investment Management, Funds, Associates, Securities, Trust, etc.

Step 3. Tack on either LLC or LP at the end of the name, depending on whether it's the management company or the limited partnership.

And voila, you have a hedge fund name that will blend in seamlessly.

Original

I'm talking about liquid. Rich enough to have your own jet. Rich enough not to waste time. Fifty, a hundred million dollars, buddy. A player. Or nothing.

See my Blog & AMA

    • 9
Aug 15, 2017

Watergate Securities LLP., est 1972

    • 1
Aug 15, 2017

"BrownCrescent Partners" have a shitty future ahead

Aug 15, 2017

The best hedge fund name was "Eifuku Master Trust" (I like to pronounce it "I-F*CK-YOU") which was founded by John Koonmen.

Back story:
Founded in 2000, Eifuku had $300 million
assets at its peak, invested in various
Japanese stocks. During 3 weeks in January
2003, the fund lost 98% of its capital.

It's funny because the name of his fund was Eifuku, and he actually did. If you can find their last investor letter, which I believe is somewhere online, you will not be disappointed.

Aug 16, 2017

Here is the Eifuku annual letter right after the fund lost most of its capital: https://www.investchat.com.au/community/threads/a-...

Sep 4, 2017

Great find. Good read on the wkend.

Aug 17, 2017

"There is however a strong possibility that there may not be any equity left at the end of the liquidation."

I'm talking about liquid. Rich enough to have your own jet. Rich enough not to waste time. Fifty, a hundred million dollars, buddy. A player. Or nothing.

See my Blog & AMA

Aug 15, 2017

Yellow City Sons & Co would be funny if it was based in China/south east Asia.

Aug 15, 2017

Kitten Mitten Capital

Gimme the loot

Aug 15, 2017

Summer Brook Brothers

I do need some new shirts..

Aug 16, 2017

Scorpian Pussy Capital

Aug 16, 2017

Fedge Hund capital

Aug 16, 2017

Fuckup Capital

You killed the Greece spread goes up, spread goes down, from Wall Street they all play like a freak, Goldman Sachs 'o beat.

Aug 16, 2017

PineBridge Partners, Hermes Capital Management

Aug 16, 2017

The fact that LOWERCASE capital already exists is pretty hilarious, dad jokes ftw.

Aug 16, 2017

Booty Juice Management

Aug 16, 2017

delete

Aug 16, 2017

Nantucket Red Shorts Capital

Aug 17, 2017

Yuge Capital Partners

Aug 17, 2017

Bigly Management

Aug 21, 2017

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    • 1
Sep 4, 2017