Hi fellas and ladies,
I'm in the process of reaching out to alumni from my university for informational interviews. As many of you know, the response rate isn't perfect (I'm batting at about 25% currently).
It's been about a week now since I sent out my initial round of emails. I'd like to be a little more aggressive in my networking and send a second email to the individuals who didn't respond. I realize that many of them might just not be interested in speaking with me, but I'm hoping that at least a few of them didn't respond only because they might have been too busy last week, frustrated, etc., but that they might be more agreeable to speaking this week.
How would you guys go about phrasing this second informational interview request email without coming across as obnoxious and overly pushy?
Thanks for any advice!
Follow Up Networking Email Etiquette
When reaching out to alumni for informational interviews / networking calls it is important to find a balance between aggressive and annoying. This balance can be found by following a few loose rules.
Generally, it is wise to wait at least a week before sending another email to an alumnus. Importantly, if you have not yet spoken / emailed with this person you should send your second email in a different email thread. DO NOT respond to the same email chain. That can come off as you calling them out for their failure to respond.
Networking Email Follow Up Timing
After the first email, you can send an email a week later in a new email thread. If you still haven't received a message a week later, you should consider waiting another week (total of 2 - 2.5 weeks since the last email). This will keep you from annoying them if they are simply too busy. All these messages should be in new email chains.
You need to start networking far before you feel that you should, so that you can allow the time needed to chase professionals via email without coming off as pushy.
Sample Informational Interview Email
When cold emailing you need to strike the balance of passionate but not desperate and focus on finding a common connection that will lead to the professional getting on the phone with you. If you come from the same school your subject line should read: First Name Last Name | School Name or something to that effect.
When sending your second or third message to a professional, you should change your message slightly each time - so that you avoid looking like you are simply copy and pasting your email.
I hope that this email finds you well. My name is Jamie Blankfein and I am a sophomore at XYZ University. At school I am involved in the Wildcat Trading Society at XYZ University which has led me to develop an interest in learning about Sales and Trading careers on Wall Street. If you have any availability, I would love to have the chance to get on the phone with you and learn more about your experience working at XYZ Bank. I look forward to hearing from you.
Check out another thread on WSO about cold emailing.
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