I'm curious - McKinsey vs Goldman Sachs - which has better brand recognition?
For the average Joe (non business/finance people)
1. In USA
2. In Europe
3. In Asia
My impression is that in Europe (except for the UK), McKinsey has better recognition, while in Asia (HK/Singapore/China/India, not sure about the rest), GS does. The deal flow is quite strong in Asia nowadays, while the consulting industry has not caught up with the US/Europe.
Not sure about the US. I guess it's GS? As the media may have been talking about GS a lot post financial crisis (so GS has better brand recognition, but in a bad way).