McKinsey vs Goldman Sachs - which has better brand recognition?

I'm curious - McKinsey vs Goldman Sachs - which has better brand recognition?

For the average Joe (non business/finance people)
1. In USA
2. In Europe
3. In Asia

My impression is that in Europe (except for the UK), McKinsey has better recognition, while in Asia (HK/Singapore/China/India, not sure about the rest), GS does. The deal flow is quite strong in Asia nowadays, while the consulting industry has not caught up with the US/Europe.

Not sure about the US. I guess it's GS? As the media may have been talking about GS a lot post financial crisis (so GS has better brand recognition, but in a bad way).

Comments (13)

Sep 8, 2018

I'd reckon to say groups 1-3 would all recognize Goldman Sachs before they recognize McKinsey. Not that McKinsey isn't a heavy hitter (in consulting), but they don't necessarily grab headlines per the nature of their work. Investment banking tends to attract more press (good and bad) than consulting firms.

Most Helpful
Sep 8, 2018

For the average Joe (non business/finance people)

Why do we give a shit what other people think about brand names in our industry?

RIP LEHMAN
RIP MONACOMONKEY
RIP THEACCOUNTING MAJOR

    • 2
Sep 10, 2018
Wolfofgeorgestreet:

For the average Joe (non business/finance people)

Why do we give a shit what other people think about brand names in our industry?

Yeah exactly. No average joe knows hedge fund names or PE firms etc. etc.

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee

Sep 10, 2018

Exactly there is a reason why the average Joe earns $40k a year

RIP LEHMAN
RIP MONACOMONKEY
RIP THEACCOUNTING MAJOR

Sep 9, 2018

GS has more recognition than McKinsey, let alone MBB.

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Sep 9, 2018

If it's for the average Joe GS will be better known but for negative reasons

Sep 9, 2018

The Goldman, always.

Sep 9, 2018

Doesn't really matter unless you have an offer from one of them. What's the point comparing?

    • 1
Funniest
Sep 9, 2018

WSO has moved to cross-industry prestige rankings. No words.

    • 5
Sep 12, 2018

Whats more prestigious, working at Google or Goldman? Asking for a friend

Sep 10, 2018

Probably Goldman but more negatively; based off of the people I've met McKinsey alumni are definitely regarded as more intelligent (for lack of better word) than Goldman alumni

Sep 10, 2018

More average joes have heard of CVS or Hooters compared to GS or McKinsey......literally no idea why you'd be asking this question

Sep 12, 2018