New WSO Logo - Branding / Icon

WallStreetOasis.com's picture
Rank: The Pro | 42,295

Fellow Primates - so it's been about ~8(?) years since we've taken a look at our logo/branding and we think it's time for a refresh -- our designers almost vomit when they look at our current icon and we have some major initiatives coming where a refreshed look would help.

....Especially as more traffic moves to mobile site (and our soon to be released mobile app!) People hate change and I'm sure this will be met with some monkey shit, but please hear us out and have an open mind as much as possible.

With that in mind, our goals are:

  • Maintain the blue iconic circle representative of the Oasis
  • Keep the Monkey since monkeys are awesome/fun and an aspiring monkey is really representative of the community
  • Make it easier to see what it is on smaller form factors
  • Make it hopeful and inspirational

With that in mind, for the icon, we are gravitating toward something like the image below:

UPDATE: final logo in case you guys missed the other thread is below - should start hitting site and other channels in 24-48hrs

Thanks,
Patrick

Comments (122)

Funniest
Aug 2, 2019

Gonna be honest - I thought it was a screaming dinosaur before realizing it's a monkey.

    • 26
Aug 2, 2019

lol, thank you - love the honesty!

Aug 2, 2019

Think I was focusing too much on the white portion

Aug 3, 2019

Honestly, the current logo is better because it represents the website: you have the monkey, obviously, but a laptop (since we are all here online) and the palm tree (since it it an oasis)... looks professional and iconic.

These new ideas are pretty bad... there's no reason why the O should be a different color, and the monkey looks really juvenile. I would honestly not change the logo

    • 3
    • 2
Aug 2, 2019
fuzzy_stocks:

Gonna be honest - I thought it was a screaming dinosaur before realizing it's a monkey.

haha yeah I thought a T Rex got mauled by a bigger T Rex and had its mouth torn off and was rarrrring in agony

edit: The eye helps on the monkey

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee

    • 1
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Side-by-side comparison of top modeling training courses + exclusive discount through WSO here.

Aug 2, 2019

That's dark, man. Product of working on Wall Street?

Aug 2, 2019

thoughts on new iterations?

    • 8
Aug 2, 2019

That really impacted the design for the better hahaha glad you brought it up

    • 1
Aug 2, 2019

You're welcome.

    • 10
Aug 2, 2019

you should be in design...

    • 1
Aug 2, 2019

I'm not a design expert but I think it's too abstract. Reminds me a lot of the new Pepsi logo. The monkey can be kept (although your site is named "Oasis"...) but if you're going to have a monkey, could it at least have distinguishing / sharper features (eyes looking up)? It's not at all obvious that it's a monkey from close up and zoomed out it could be anything. Seriously open the image in a new tab and CTRL+scroll the mouse wheel to zoom out. Compared to your current logo where the monkey, palm tree, and computer are all distinct even at very tiny sizes.

Maybe take a cue from some of the Reddit subreddit logos, which are small, circular yet distinguishing. It sounds absurd but the Wall Street Bets subreddit you can see even in a tiny circle logo the slicked hair and sunglasses.

https://www.reddit.com/r/wallstreetbets/

    • 1
Aug 2, 2019


maybe an eye would help :-)

anyways, should have some more iterations to share here. Thanks all for your feedback so far

    • 2
Aug 2, 2019

Well, I like it much better but am just one person and an old-head. At least to me the eye is incredibly helpful in prompting my brain to see a monkey.

Aug 2, 2019

Clearly a monkey now - nice!

Aug 2, 2019

Reminds me of Steve from Cloudy with a Chance of Meatballs Steve frm CWACOM

    • 1
Aug 2, 2019

Gonna be honest, I like the old logo is great and doesn't need to be changed. A monkey using a computer is just funny.

"Work ethic, work ethic" - Vince Vaughn
    • 8
Aug 2, 2019

think this is great, but it would look better as a "flat" logo. like reddit's

everyone's a liberal until they start making money

    • 1
Aug 2, 2019

only 2 colors, no shading you mean?

Aug 2, 2019

yeah, feels more modern. but then again i like minimalist design and that might not be what most people think looks good

Edit: also, i didn't even realize it the dark portion was the monkey's face until you posted the pic with the eye. thought it was a screaming dinosaur too

maybe three colors? white black and blue? and by shading i mean the rough outlines

everyone's a liberal until they start making money

    • 3
Aug 2, 2019

The eyes help a lot, maybe a mouth too? Would be curious to see what that looks like.

Aug 2, 2019

yeah, we had some like that...in my opinion, it looks very weird. here are some earlier iterations with mouths:

Aug 2, 2019

That monkey looks way too happy to be a banker.

    • 9
Aug 2, 2019

1 - yes, this immediately looks like a monkey to me
2- has the smile of a psychopath
3 - awkwardly shaped ghost
4 - not too bad, kind of growing on me
5 - pls fix, tx
6 - not bad either
big one - reminds me of curious george but hey, i like it

everyone's a liberal until they start making money

    • 2
Aug 2, 2019

The big one is kinda nice! With the eye addition and the smile (although it looks a tad drafty here?), looking upwards a bit. Full of hope and ambition, just like aspiring juniors.

Nr4 could be the MD version

A Dutchman in London

    • 3
Aug 2, 2019

I think #3 looks good because it looks like it has a finance style haircut. Maybe tilt #3's head upwards like the large image posted to see how that looks?

Aug 2, 2019

Why does this look like this?
gorillaz

"Work ethic, work ethic" - Vince Vaughn
    • 1
Aug 2, 2019

    • 19
Aug 2, 2019

No advice because my creativity dies years ago, but I do like the current logo quite a lot. I'm a huge palm tree guy. Saw a kid with a T-Shirt of it in an airport and dabbed him up.

The new logo with the eye is nice, but I'm not the biggest fan of change (with regards to anything).

Aug 2, 2019

I don't think anyone is a fan of change...soon those WSO shirts are going to be collectors items ;)

yeah, love the palm tree and the computer is funny, it's just too busy for small form factors and over 50% of the traffic is now on mobile.

Is this one less painful?

    • 2
Aug 5, 2019

I think that looks good for sure. The eye definitely helps the monkey take shape a little better.

Aug 2, 2019

fan of current logo but not easy to see on smaller form factors is a good point

Aug 2, 2019

The old/current logo is indeed too "stuffy" compared to the minimalist/mobile design trends we see now. Definitely taking out the palm tree and the laptop are good ideas!

The new suggestion is interesting, and people would get used to it, but it feels quite detached from the WSO brand. What about playing a bit more with the original monkey design? The original black monkey (or maybe navy blue next?) on a light blue circle would be interesting to check out maybe?

Would be good to change the WSO font too, to better fit with the new logo!

A Dutchman in London

    • 1
Aug 2, 2019

Yeah +1 on the logo font change. The current serif font looks very back-office compliance default font.

Aug 2, 2019

these are good points...tried doing the full monkey too (see some examples attached here) using same monkey, just felt too busy still and/or just too clip-artish

Aug 3, 2019

Quite like the penultimate one

Offshore liffe

Aug 2, 2019

Yeah good idea changing the logo, but jesus all I could see in this one was the demogorgon from stranger things season 1. Took me a whole minute to find the monkey.

    • 1
Aug 2, 2019

lol, this more obvious now?

Aug 2, 2019

It's definitely better now, but I think all of my confusion originally was because you couldn't really tell the ear was an ear. If you could add a color there that made that more clear im sold.

Aug 2, 2019

Keep that shit classic.

    • 3
Aug 2, 2019

I like that new logo, I say go with it. It's clean and more professional looking.

Aug 2, 2019

NEW iterations:

Aug 2, 2019

here are some variations on that on small dimensions:

    • 1
Aug 2, 2019

i really like the white one, or gray with blue eyes

edit: give the white one blue eyes and blond hair and we'll be set

everyone's a liberal until they start making money

    • 1
Aug 2, 2019

They're all very nice for user icons as well!

A Dutchman in London

Aug 2, 2019

Some other iterations. Any opinions?

Aug 2, 2019

is there a such thing as TOO modern?

Aug 2, 2019

probably - do you think this one here is too modern? I think the gradient one went too far away from current logo. I really wanted to keep the same blue circle icon and monkey.

Aug 2, 2019

I think the illegibility problem is because it's a monkey profile.

I just
googled it a quickly
https://www.google.com/search?q=monkey+logo&rlz=1C... - is there a problem with a head-on monkey shot?

Aug 2, 2019

theoretically no, but when we started iterating, we found that the more detail in the face, the less open to interpretation there was. any smile, mouth, etc can either make it look too serious or too goofy/childish - honestly, I think that is why SurveyMonkey did what they did with their logo :-)

Also, with the profile, I like that we can make the monkey look up (easier) without making it too busy to try and give off some indication of hope, aspirations and seeking help (all very relevant to WSO).

    • 1
Most Helpful
Aug 2, 2019

polling entire WSO team. So far, this is the front-runner

    • 13
    • 4
Aug 2, 2019

As long as there are serifs on the final logo I'm happy. This whole sans serif thing is really annoying because it makes it harder to read small fonts.

Aug 2, 2019

it's funny - you should see the serif vs sans debate on our team chat

    • 1
Aug 2, 2019

Definitely feeling this one. Monkey looks curious, font is bold but classy

Aug 2, 2019

While the old logo does have its issues, I feel like it implies a monkey grinding out on a computer and the palm tree or oasis like WSO being a break in the midst of a grind. It has a lot of symbolic meaning. I don't see much of a symbolic meaning in this new logo (Although feel free to correct me) and the new logo doesn't really differentiate us from Snapchat/Insta/Reddit, etc although the WSO community is undeniably much more unique then those communities.

Aug 2, 2019

yes, for sure the old logo is much more explicit since it has the palm tree + computer.

That being said, it's super dated and just hard to see in small form factors (of which a larger and larger % of the traffic to WSO is each year and will likely be much more once our mobile app is released in a few weeks)....

The goal here is to modernize so that we can stay relevant but stay true to the brand. Blue circle still represents the Oasis (same as before), the monkey still represents us, the community members and the upward-looking profile represents hope, pride and aspirations which I think is a better representation of the community and it's objective (vs just a computer) -- although admittedly much less explicit!

I also feel that this redesign is coming at a good time as we make some major changes heading into 2020:

  • Launch of mobile app in just a few short weeks
  • Some exciting announcements re our courses coming in 2020
  • Huge push into more high-quality content. We now have 2 podcasts, close to 300 mentors, (many of whom are doing AMAs each week) and we're building out our team to get better at delivering the best content around finance careers in the world

Thank you for the honest feedback. Most people really hate logo redesigns (including me), but after hearing enough times from people with a much better eye than me "are you sure you want to move fwd with that icon" I think it was time to get introspective....

I think this is very relevant here: https://www.entrepreneur.com/article/250559

    • 3
Aug 2, 2019

Like the refresh - maybe a different font - not sure the style matches

    • 1
Aug 3, 2019

I think the monkey's head shape would look better using the old design. Head shape as in the skull/forehead/mouth protrusion. The new design also looks like the monkey is jutting his jaw forward. I think it was intended for it to look upwards slightly, but it looks really unnatural to me.

    • 1
Aug 3, 2019

Hi,

In all honesty the vibe emanated by this logo isn't in line with the exclusivity/ high-end vibe someone get's when they come to WSO.

It could be the colour, or it it could be the actual monkey's head. Go for a few alternates and put it to a poll in the WSO community.

    • 1
    • 1
Aug 5, 2019
tehoriginal:

In all honesty the vibe emanated by this logo isn't in line with the exclusivity/ high-end vibe someone get's when they come to WSO.

Imagine thinking a message board is "exclusive" or "high end"

    • 2
Aug 3, 2019

Always gonna be partial to the original logo, but I'm down with this version of the updated logo!!!

Aug 2, 2019

Would the design be too busy if the monkey wore a tie?

Aug 2, 2019
kanon:

Would the design be too busy if the monkey wore a tie?

Probably difficult to get the Hermes detailing to show

    • 7
Aug 2, 2019

also, for those members concerned that we are getting too modern or losing our "fun vibe", I can promise you we will still entertain you.... sneak peek at something else in the works:

    • 3
Aug 2, 2019

Nothing against both logos of the blue and the the ones above. Preferably, I like the classic blue with WSO one in my opinion. What are the opinions and thoughts of others in the thread?

"It's okay, I'll see you on the other side"

Aug 2, 2019

oh, the crazy monkey with glasses isn't a logo proposal - you can call him Max :-)

    • 1
Aug 2, 2019

How long has the monkey been staring at a computer screen for? Looks like his prescription is pretty high up there...

    • 1
Aug 2, 2019

not sure if you can block people on this site, but I will do it anyway if anybody uses these

    • 2
Aug 3, 2019

These would make nice emotes as the one's twitch has and this brings me around to the question that would WallStreetOasis be willing to create a twitch or youtube account? I feel like that would be taking the game to a whole new level.

Aug 3, 2019

We are on YouTube but right now it's primarily just a place we release the podcast videos and Instagram live Q&As. Please educate me about twitch and if you think it would be a good fit for our content?

Aug 2, 2019

if it ain't broke don't fix it. but i do like the new logo, reminds me of steve jobs.

What concert costs 45 cents? 50 Cent feat. Nickelback.

    • 1
Aug 2, 2019

This version of it is more suitable for horizontal/desktop webpages

    • 5
Aug 3, 2019

i love you lloyd can i get an internship pls

Aug 4, 2019

NO YOU MAY NOT

Aug 3, 2019

plz fix tks

    • 1
Aug 3, 2019

Honestly looks like you just paid someone offshore to generate some generic logo.

The colour tones could be more vibrant to add to a more premium type feel.

    • 2
Aug 3, 2019

Personally never understood why everyone is so big on apps. I use Reddit quite a lot but will never download the app. Same for WSO. Have no issues using it through web page on mobile. I frequently forget how to make a new thread but otherwise it's fine. I guess this is mostly because I love opening like 20 tabs and reading them through out the day which I assume you can't do on apps

    • 3
Aug 3, 2019

Eh, I'd definitely want an app to be able to read whenever I have downtime throughout the day and am not on my personal laptop

Aug 5, 2019
moneytrail:

Personally never understood why everyone is so big on apps. I use Reddit quite a lot but will never download the app. Same for WSO. Have no issues using it through web page on mobile.

Couldn't agree more

Aug 3, 2019

I'd focus on doing the logo with a palm tree instead of the monkey - own the oasis! If you go with the monkey, I like the full body options vs just the head.

Aug 3, 2019

Agree that we should try to keep the palm tree. I do like the current "favorite" logo as well and support it. I hope that would just be the kind of staple logo, but I would like to see a more in depth logo with a palm tree maybe for the desktop site. Nice color scheme.

Whatever you pick, just make sure you send me a new shirt please. Golf shirt would be cool.

I think my girlfriend stole my old shirt now that I think of it. Yes I'll be proposing.

    • 1
Aug 3, 2019

I'm a big fan of the current logo as it captures the essence of the entire website. Kind of sad to see the current one go but IMO you should try your best to keep a palm tree and a monkey in there as best you can. Having only a monkey would seem like it's just missing that je ne sais quoi in a sense

    • 1
Aug 5, 2019

we are spending today trying to see if we can modify the icon to have a "palm" element without over-complicating it (small form factors considered)... not much to show yet except 2 variations below:

Aug 5, 2019

...another variation

    • 1
Aug 5, 2019

That's pretty cool @WallStreetOasis.com

Aug 5, 2019

I do like the one with the full palm tree.

The thing I like about the current monkey is that it looks funny. Hard to explain, but having a comical / serious monkey icon would be what I'd personally like to see, not sure if others think the same

Aug 3, 2019

They are making the new logo so that you can see it when it's shrunk down on a mobile phone.

Aug 3, 2019

I like the first logo inthis set.
Really brings out the monkey.

p

    • 1
Aug 3, 2019

The new logo from a vector graphics standpoint looks better than the current logo, and most importantly it opens up the possibilities with what WallstreetOasis can do with the logo such as creating merch.
The first logo that's in the second row is the best logo for the site since it uses the original idea of the old logo while still expanding on it while still creating familiarity.

    • 1
Aug 4, 2019

Patrick,

Put the Monkey in a black suit and give him a vibrant yellow banana as a tie.

Add some more character to the logo brother.

    • 1
Aug 4, 2019

1

Aug 4, 2019

I can't draw well but if you create an image of a gorilla offering a banana to a small monkey that's staring up to it, you're good to go.

    • 1
Aug 5, 2019

A.

OR

B.

Aug 5, 2019

A. It's cleaner

Aug 5, 2019

CRE - what about these versions?

Aug 5, 2019
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Aug 6, 2019
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Aug 6, 2019