Fellow Primates - so it's been about ~8(?) years since we've taken a look at our logo/branding and we think it's time for a refresh -- our designers almost vomit when they look at our current icon and we have some major initiatives coming where a refreshed look would help.
....Especially as more traffic moves to mobile site (and our soon to be released mobile app!) People hate change and I'm sure this will be met with some monkey shit, but please hear us out and have an open mind as much as possible.
With that in mind, our goals are:
- Maintain the blue iconic circle representative of the Oasis
- Keep the Monkey since monkeys are awesome/fun and an aspiring monkey is really representative of the community
- Make it easier to see what it is on smaller form factors
- Make it hopeful and inspirational
With that in mind, for the icon, we are gravitating toward something like the image below:
UPDATE: final logo in case you guys missed the other thread is below - should start hitting site and other channels in 24-48hrs