Thoughts on EY's acquisition of Parthenon

EY has confirmed they will be combining to Parthenon as part of their Vision 2020 growth model.

"This is an important acquisition for TAS – the combination will strengthen our front-end corporate finance strategy services in line with our Vision 2020 Transaction Strategy and Operations (TSO) 'Big Bet'," says Pip McCrostie, TAS Global Vice Chair. "It will enable us to build on the success we have achieved in TAS over the past few years and further accelerate our journey from service provider to strategic advisor around the Capital Agenda."

EY also confirmed that Parthenon was a target for the rest of the Big 4, but they beat out their competitors as their "vision, values and strategy made a big difference." They believe Parthenon will be very important in the strengthening of the middle market, education, and private equity sectors and the TAS and Advisory service lines.

40 Comments
 

EY has a strange structure. Their Advisory has a lot of typical consulting practices, but there are also some within TAS. Parthenon most closely aligns with EY's CAS practice, which handles Commercial Due Diligence and Strategy consulting work, so that's why Parthenon is going under TAS and not Advisory.

 

ATK would be a huge acquisition for KPMG, I think ATK has over 2k consultants. RB doesn't really have much of a presence in the USA so I don't think that move would make KPMG competitive with the other big 4 overnight. You have to wonder if L.E.K's phone might be ringing at this point. Due to LEK's focus on DD work, they could slide right into KPMG's Corp Finance division just like Parthenon into EY TAS.

 
dthollow

ATK would be a huge acquisition for KPMG, I think ATK has over 2k consultants. RB doesn't really have much of a presence in the USA so I don't think that move would make KPMG competitive with the other big 4 overnight. You have to wonder if L.E.K's phone might be ringing at this point. Due to LEK's focus on DD work, they could slide right into KPMG's Corp Finance division just like Parthenon into EY TAS.

I didn't even consider LEK, that is a great shout @"dthollow" especially with OW probably off limits due to its parent company. ATK hasn't had the best of times as of late, so wouldn't be surprised if someone finally acquires them. LEK seems to still be strong, but then again so did Parthenon...

 

This is interesting to watch. KPMG and EY have been acquiring small boutiques for the past couple/few years it seems. KPMG acquired a boutique IB too for the CF division I presume. But PwC and Deloitte have really separated themselves I think, especially with the much larger acquisitions.

"You are neither right nor wrong because the crowd disagrees with you. You are right because your data and reasoning are right." -Warren Buffett
 
Best Response

Well the move by EY to acquire another so-called elite boutique consulting shop shouldn't be a surprise by anyone. The whole industry has experienced this consolidations for a while with MBB moving downstream (pure strategy to ops to tech implementation) and Big4 moving upstream (tech implementation to pure strategy gigs). The ones in the middle (Monitor/Booz/Parthenon/LEK/RB/ATK etc.) didn't/couldn't survive with push from both spectrums and their business models no longer work in the new global economy. Everyone in consulting knows only selling strategy projects are no longer sustainable and F500 and small businesses simply don't need consultants to produce pretty slides like they used to. That's why McKinsey has been building its ops/implementation practices for years because it knows strategy work is only gonna be certain % of its revenues in the future. (not sure about BCG/Bain). It's like there's no big pure investment banking firms out there anymore, they all need to fall under other bigger financial institutions and leverage their balance sheet and resources to cross sell and survive.

I think the future consulting industry landscape is gonna be like this: You have the big guys like MBB +Big4 who can offer full suite of consulting services ranging from strategy to ops to implementation, and a huge number of no-name 5-20 people boutique shops that specialize in very niche market.

 

@"greekisgreat" @"dthollow" What would be interesting (but perhaps unlikely) would be to see if this spurs firms like ATK which does a fair bit of supply chain and other non-strategy engagements or a due dilligence / econ oriented firm like LEK look at a merger between themselves and a firm like RB. If I recall correctly ATK and Booz (?) had discussed a merger some 3 or 4 years ago, but decided against it...

 

@"greekisgreat" @"dthollow" What would be interesting (but perhaps unlikely) would be to see if this spurs firms like ATK which does a fair bit of supply chain and other non-strategy engagements or a due dilligence / econ oriented firm like LEK look at a merger between themselves and a firm like RB. If I recall correctly ATK and Booz (?) had discussed a merger some 3 or 4 years ago, but decided against it...

 

Accenture has decided not to purchase a smaller strategy firm (before was rumored to be interested in Booz) and instead invest internally. They just went through a large reorg and now have 3 main groups - Strategy, Digital, and Business Processes.

As a company, the bet is that companies will need to figure out how to adapt to mobile devices, big data, social media, etc etc. Strategy (combined with old MC strategy group and Tech Strategy group) will have a strong focus in this area and the Digital stream will be focsed on implementing such projects. Business processes will be focused on specific industry groups (FS, CPG, CMT, etc.)

not sure if it was the right move for them. They struggled to sell strategy work before and i think it will still be a challenge with this reorg. Essentially it is the same team just under different names. I do know they are investing quite a bit to structure their strategy team different (was a big issue before how MC team was ranked against Tech teams) so maybe if they make the right investments it could work.

 

across the firm, i think most people don't know really know what "digital" really is or "digital strategy" (I'm in Accenture Strategy). It hasn't been something that has been truly defined and has always been messaged very generically. It's not like our BPO business where we know we are outsourcing shit to us in India...much more fluffy. I think at this point, Accenture is still trying to figure out what they truly want to succeed in the space.

In terms of implementation, I think there will be a strong focus on customer analytics (i.e. implementation marketing solution tools and tailoring them to fit marketing rules). Another space would be helping clients improve operations with digital stuff (i.e. one project i did in the insurance space with figuring out how to enable agents through the sales cycle).

From a digital strategy perspective, i think the direction is to work with clients and help them identify a set of initiatives that will help drive their business strategy. Pretty much what IT strategy is but the initiatives will be less traditional and more of this big data, analytics stuff.

It'll be a journey to figure out this space. It's a new concept for many old, conservative F500s and i dont think anyone clearly knows what to best do it. I think Accenture does have an advantage in this specific space given that it is a technology company. If there was anyone they are going to buy I would say it would be smaller firms that know how to implement digital technology.

Actually now that I think of it, perhaps Booz wasn't right the choice for Accenture. If they had this direction all along for their business strategy, Booz would help improve the traditional strategy team but not necessarily this space....just some guesses though.

 

Similar experience to aspiringconsultant92: On my campus, no one seemed to be too concerned by the EY acquisition. It seems pretty clear that Parthenon will continue to operate as a boutique within EY. They also absorbed a small team from a practice within EY (~5 partners, ~40 consultants) into their Parthenon business. From what I understand, recruiting and training will remain separate under the leadership of the current Parthenon partners and chairman. Parthenon is not under EY's advisory business.

I can also speak a bit to Strategy& as I have a few friends working at PwC fulltime. It appears that the Strategy& brand is only temporary, and that currently PwC and Strategy& consultants are staffed on teams together. The goal is to ultimately dissolve Strategy& into PwC like they did with Diamond/PRTM. The timing of this will obviously depend on how smoothly this goes over, but apparently they are already working on it. Personally, I don't see this approach being too successful.

 

That is also what I heard from some partners. The strategy teams will merge, but under the Strategy&/Booz model, so I'm expecting many PwC strategy consultants to lose their job within the upcoming year.

 

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