Valuation Methodology

Hi guys,

I've been reading through a few equity research reports and am still trying to wrap my head around valuation methodologies.

I see that for some stocks, different brokers use different methodologies to derive their target prices. For example, I've seen LinkedIn valued using DCF, EV/EBITDA target multiples, and target P/E multiples. I understand the guys using a blended DCF/(EV/EBITDA OR P/E), but I'm still scratching my head on how these guys decide to use EV/EBITDA over P/E or vice versa - also, are EV/EBITDA and P/E used specifically in any industries as a valuation standard?

Any help would be appreciated. I do understand the difference between the multiples, just wondering how these people decide which one to use.

Thanks guys.

19 Comments
 
Best Response

It really depends on the nature of the business, capital intensiveness, real estate model, type of inventory, etc. You aren't going to value a bank (P/B) the same as you would a hard-line retailer or small biotech company (P/S). The FINRA Series 86 material gives some decent guidance on this topic.

For example, let's say that you have two airlines, and one has a significantly higher cost of debt. The P/E is not comparable for these two firms despite the fact that they are direct replacements for each other. For a firm that is not profitable currently, P/S is more appropriate than P/E or E/P.

 

Thanks guys, understood. I've been reading through the '01 UBS valuation primer which is where some of my questions popped up. I understand when looking at comps a variety of metrics are compared, but my real question is actually regarding target prices - I know many analysts use a variety of methodologies and weight them, but I'm just confused for certain companies they select just one metric - how do you pick one over the other? Ie. why EV/EBITDA for LNKD vs. some analysts using P/E target multiples for FB? Growth can be factored into both methods. Also are there any sources to look at industry specific valuation multiples? Ie. EV/EBITDA for xx industry P/E for xx industry, etc? Thanks guys love WSO :)

 

Ultimately it comes down to preference. Some people like to keep go into more detail with EV/EBITDA or EV/[EBITDA-Capex] or whatever and some people think you don't really gain anything from that and keep it simple with P/E. Here's a good link with multiples. Just know that even within one industry you can have very wide ranging multiples. I've seen everything from 4x to 12x EBITDA in my group.

http://pages.stern.nyu.edu/~adamodar/New_Home_Page/datafile/vebitda.html

 

There is modeling involved, just more with drivers which forecast future earnings.... A consumer model will project input pricing or commod prices, regional growth and many other inputs to project future line items....

 

It really just depends on your senior analyst more than anything. Some analysts are more modeling intensive than others. You typically have an IS, BS, and CFS buildout for all of your companies...a DCF is just a simple bolt on to that. In addition, you'll have plenty of industry models that you'll maintain and update on a frequent basis.

And in all honesty, people like simplicity. For comps, it's easy to see how expensive or cheap one company is in relation to the its peer group on a real-time basis.

 

The down fall to dcf is the different assumptions that hold for the models outlay.... The cost of capital holding steady for 5 years is a stretch in many industries/sectors..... A multiples comp is easy.. The buy side does not take a buy/sell/hold on a stock from an analyst to be pure truth, banking relationships are certainly a driver. Like someone else said each analyst likes different types of models, some are big about channel checking as main input drivers while others are more fundamentals history driving line items...

 

yeah, i don't really know anythign about how comps are done in the industry (spreading/scrubbing, etc)....just what i learned in school...

 

Molestias et minus mollitia officia quia esse. Consequatur ad excepturi voluptatem aut. Iure ut quia deserunt commodi ex et. Occaecati eius iusto ducimus fugiat quis eius ad. Incidunt ut ab animi ut asperiores.

Sed provident ea nulla impedit id iure illum. Fugiat et excepturi praesentium laudantium.

Autem ut ut non et. Veniam accusantium ut labore delectus illo et doloribus nobis. Ducimus quia delectus illum est at ducimus rerum.

Career Advancement Opportunities

July 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • JPMorgan 01 98.3%
  • Guggenheim Partners 01 97.7%
  • Morgan Stanley 07 97.1%

Overall Employee Satisfaction

July 2026 Investment Banking

  • Moelis & Company No 99.4%
  • Morgan Stanley 02 98.9%
  • Evercore 01 98.3%
  • BMO Capital Markets 12 97.7%
  • Banco Santander 01 97.1%

Professional Growth Opportunities

July 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • Morgan Stanley 06 98.3%
  • Goldman Sachs 01 97.7%
  • JPMorgan No 97.1%

Total Avg Compensation

July 2026 Investment Banking

  • Vice President (15) $434
  • Associates (46) $258
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (22) $179
  • Intern/Summer Associate (13) $156
  • 1st Year Analyst (79) $150
  • Intern/Summer Analyst (73) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
Secyh62's picture
Secyh62
99.0
3
BankonBanking's picture
BankonBanking
99.0
4
kanon's picture
kanon
99.0
5
DrApeman's picture
DrApeman
98.9
6
GameTheory's picture
GameTheory
98.9
7
dosk17's picture
dosk17
98.9
8
CompBanker's picture
CompBanker
98.9
9
Betsy Massar's picture
Betsy Massar
98.9
10
Mimbs's picture
Mimbs
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”