Understanding Corporate Raider

On Websites like Investopedia or CFI it is always states that one of the main Instrument of corporate Raiders was to sell of Assets to "generate attractive returns", but I´m seriously confused about the phrasing of these statements. How does this actually increase Share-price? Is it, because of the sudden inflow of cash from the sale vs. the slow profits of the asset itself?

E.g. Carl Icahn´s takeover of TWA is always summarized as "he bought a controlling stake in the company, sold assets and left the company with a profit" and for me these explanations feel extremly shallow and empty. In this case I know he sold different flying rights to the competition, but from my current understanding this sale makes the company less competetive and shareholders should sell off shares and thus decrease the shareprice.

 

Shouldn’t this only increase value, if the wacc isn’t „Optimal“? If you only increase equity-% to do so, wouldn’t it just make your discounting rate higher and thus make the Company actually less worth?

 
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The idea behind "coporate raiders" is usually one of these ideas: 1) the company is worth less than the sum of the parts or 2) sell assets to generate short term profits, or 3) the company is run inefficiently by managers who care more about keeping their safe cushy job than making big returns for shareholders or 4) borrow a lot of money and hope it works out.  #1 and #3 genuinely create shareholder value. #2 or #4 is a bit harder to judge, but it's not *necessarily* bad. 

  Your Carl Ichan example is either #1 or #2. 

1) Company is worth less than the sum of the parts -- lots of times a company makes both widgets and sprockets. (Or in your TWA example, they fly to both Florida and also California). Some investors believe in widgets but think sprockets are a bad bet so they'd pay a good price for the widgets business but won't value the sprockets business at what its worth. And some investors have the opposiate view. Solution: split up the company and sell the sprockets business. Value created! The competitor who only wants the sprockets business will pay full-value for it, and now you're left with only the widgets business and investors who want that will now be more attracted to the stock, raising the price. Arguably, this is the charitable explanation of what you were referring to in your example with Carl Ichan. 

2) Sell assets to generate short term profit -- sometimes you can sell off the assets or stop investing in R&D or marketing or whatever, and that might be bad for the company long-term, but at least in the short-term, profits will go up, so you do it and then sell the company. People will always argue about whether this is smart ("closing an underperforming business" or "cost-cutting") or being stupid ("cutting investment in innovation and future growth").  It's usually not clear-cut. Arguably, this is the dark side of your Carl Ichan example. 

3) Company is run inefficiently by managers who care more about their cushy jobs. You've seen the movie Wall Street, right? Just watch the "Greed Is Good" speech (it's on youtube). Buy the company and kick out those risk-averse managers

4) Borrow a lot of money and hope it works out. Borrow a billion dollars, buy the company, hope the business improves. If so, sell the company for two billion, pay back the debt (or better yet let the new owner pay off the debt) and keep the profit. If the business tanks, well, the company goes bankrupt but you're not personally liable for any of that money. 

 

It's hard for outsider investors to know the long term growth impact of (for instance) reducing the marketing budget or cancelling some R&D project that may or may not pay off in a decade. Heck, it's hard even for the CEO himself to know. It sure *sounds* bad to say you're cutting R&D spending, that sure sounds like something that might reduce growth prospects; but on the other hand, everybody who's every worked at a big company knows there's often lots of waste-of-money projects that could be eliminated entirely or at least still do just fine with less headcount. Maybe all that marketing money and R&D spending really *is* just waste and cutting it is a smart choice. Who can know for sure?

  All the investors know for sure is that last year you spent $X and made $Y revenue, but this year you still made the same $Y revenue but spent 20% less expenses, so that's more profit, and obviously the CEO is doing a good job. Who knows if maybe there will be a long term revenue hit? 

 

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