12 Comments
 

Phillip Morris - It's already 100+ years old, highly profitable, and produces/sells a highly addictive substance that's been consumed by people for over 12,000 years. They've navigated through multiple cycles of regulatory and consumer behavior shifts and have shown the ability to innovate on product as generational preferences change. 

Unless there's a complete prohibition of nicotine, I doubt they're going anywhere anytime soon.

 

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