A group comprising RedBird, actor Dwayne "The Rock" Johnson and businesswoman Dany Garcia has agreed to pay $15 million for the assets of Alpha Entertainment, the parent company of the XFL, a fledgling professional football endeavor that shut down and filed for bankruptcy this spring in the midst of its first season because of the pandemic
Trending Content - Investment Banking Forum
| +135 | UBS Accused of Favoring H-1B Workers While Cutting U.S.-Born Employees | 24 | 5h |
| +90 | Incompetent and annoying co-intern | 23 | 1d |
| +70 | Getting Laid in IB? | 29 | 33m |
| +67 | Intern keeps sleeping at work - what to tell them | 28 | 1d |
| +56 | Living in greenwich as an analyst? | 12 | 1d |
| +47 | UBS Promotion or Lateral to Boutique? | 9 | 8h |
| +42 | NYC Associate Budget | 14 | 1d |
| +39 | PJT M&A Group Selection 2026 | 5 | 9h |
| +36 | Nauseous every morning for past 3 years in IB, anyone else? | 21 | 2d |
| +36 | Quick Thoughts on CVC AI Sale Process | 7 | 1d |
Career Resources
This deal size seems too low for BB/EB I suspect a niche media-focused boutique.
Whats the fee even like for a $15mm engagement?
No clue...5%-10%?
PJT
https://www.espn.com/xfl/story/_/id/29593665/the-xfl-rock-dany-garcia-1…
Makes sense, any sports related deal pretty much does to Don Cornell (ex MS M&A, now with PJT). A fairly niche (but growing) M&A market.
Cornwell**
Just FYI for when you're recruiting next year ;-)
Would would HL and PJT agree to do a $15M deal? I would think this is a total waste for both of them
Do you smell what the deal flow is cookin?
This wasn’t some no name mom and pop shop looking to auction itself for retirement - it was a celebrity worth 300 million+ dollars and his ex wife who is an extremely successful businesswoman who is becoming a pro sports league owner now, good marketing, PR, and relationship building
I also doubt the work around this was super time consuming vs the future potential benefits
Wonder how big the fee was
Ipsum beatae eos sit qui ab quos eum. Error illum dolores praesentium. Possimus debitis sed veritatis molestiae ipsum accusamus tempora ut. Molestias aut pariatur laudantium aut quidem animi a voluptatem. Consectetur voluptas omnis iusto id voluptatum cupiditate sit. Minima dolor totam sequi.
Sint nulla dicta assumenda nam qui. In impedit fuga temporibus laudantium.
Minima qui quia beatae repellendus fuga voluptates. Sequi tempora impedit repellat. Sed tempore inventore deleniti necessitatibus consequatur.
See All Comments - 100% Free
WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)
or Unlock with your social account...