Has anyone eaten at The Habit Burger Grill (just acquired by Yum Brands)?

idk but i got rejected in a second round modeling interview on HABT case study lmao

Solid burger but definitely not in the same category as In n Out. Slightly better quality but several times more expensive. Def doesn’t have the following that either in n out or shake shack have

Amazing burger, much cheaper than shake shack, comparable to In N Out. They have great shakes. Personal opinion is that this is a great move for Yum.

I frequently drive by a Habit Burger in Irvine (which is located, interestingly enough, about half a mile from the In-N-Out corporate HQ).

I haven't eaten there, but it smells good from outside (like grilled meat as opposed to fast-food deep fat fryers), and it seems to do a steady business despite its location in a historical restaurant dead zone across from the UCI campus.

Overall, though, the premium burger category already seems pretty saturated. I forecast a supernova --> white dwarf pattern of too-rapid expansion followed by near-terminal contraction, a SoCal paradigm established by chains like Diedrich's Coffee and Baja Fresh.

Shake shack is the most overrated thing since the female orgasm