Yum Brands! acquired it earlier today for $375MM - never head of it but now curious where it stands in a landscape that includes Shake Shack, In-And-Out, et. al. Their menu extends beyond just burgers.
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idk but i got rejected in a second round modeling interview on HABT case study lmao
Solid burger but definitely not in the same category as In n Out. Slightly better quality but several times more expensive. Def doesn’t have the following that either in n out or shake shack have
this ^
Amazing burger, much cheaper than shake shack, comparable to In N Out. They have great shakes. Personal opinion is that this is a great move for Yum.
I frequently drive by a Habit Burger in Irvine (which is located, interestingly enough, about half a mile from the In-N-Out corporate HQ).
I haven't eaten there, but it smells good from outside (like grilled meat as opposed to fast-food deep fat fryers), and it seems to do a steady business despite its location in a historical restaurant dead zone across from the UCI campus.
Overall, though, the premium burger category already seems pretty saturated. I forecast a supernova --> white dwarf pattern of too-rapid expansion followed by near-terminal contraction, a SoCal paradigm established by chains like Diedrich's Coffee and Baja Fresh.
Shake shack is the most overrated thing since the female orgasm
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