How to Make Proper Forecast Assumptions?

I am trying to become better at modeling. I am really interested in the entertainment space and want to try to model a gaming company like EA or Take Two.

My question is, how do you guys know what assumptions to make? It feels like I'm just throwing random percentages on the page. Especially when working with the balance sheet forecast.

2 Comments
 

Take as a % of other items, read the earnings and see their projections, read industry trends etc. all models are subjective, but the good ones have rationale. 

 

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