How to not suck at Networking?

To avoid "sucking" at networking and to make a lasting positive impression, here are some actionable tips based on the most helpful WSO content:

1. Prepare Thoughtful Questions in Advance

• Research the person you're speaking with beforehand (e.g., LinkedIn stalking in private mode). Understand their role, group, or industry niche.
• Prepare intelligent, open-ended questions that show genuine interest. For example:
  • If they're in a product group, ask what drew them to that product or the generalist model.
  • If they're in a coverage group, inquire about unique aspects of their sector or recent trends they've noticed.

2. Focus on Building a Genuine Connection

• Instead of rattling off a list of questions, aim to relate to their story. For example, if they mention a specific challenge or experience, share a similar one from your background to create rapport.
• Show genuine interest in their journey. Conversations where both sides relate to each other tend to be the most memorable.

3. Practice Active Listening

• Pay close attention to what they say and use it to guide your follow-up questions. For instance, if they mention a recent deal or project, ask about their role in it or what they found most challenging.
• Avoid overthinking your next question while they’re speaking—stay present in the conversation.

4. Have a Next Step in Mind

• Don’t just thank them and disappear. If they mention someone you should contact, ask if it’s okay to follow up with them in a couple of weeks.
• If the next step is staying in touch, set a reminder to follow up in 1-2 months with a thoughtful message or question.

5. Add Value to the Relationship

• Follow up with something meaningful, like an article related to their interests or a congratulatory note if you see their team closed a deal.
• This shows you’re paying attention and not just networking for transactional purposes.

6. Practice Makes Perfect

• Networking is a skill that improves with practice. The more calls you have, the more natural it will feel. Start with lower-stakes conversations to build confidence.

7. Be Consistent but Not Overbearing

• Follow up every 2-3 months with updates about your progress or thoughtful questions. Avoid being too frequent or persistent, as it can come off as excessive.

8. End the Interaction Gracefully

• Wrap up the call with a polite and professional note, such as: “Thank you for your time. I know you’re busy, so I really appreciate it. I hope we can stay in touch!”

By preparing, listening actively, and focusing on building genuine relationships, you’ll not only avoid being awkward but also leave a positive and lasting impression. Networking is about quality, not quantity—so aim to make each interaction meaningful!

Sources: 10 Friendly Reminders While Networking for SA Programs (from a BB Analyst Perspective), How to get out of “questions” mode during a networking call, Some Thoughts on Networking, The Best Networking, Cold Calling and Cold Emailing Posts on WSO, 13 Networking Tips and Tricks