Internship for Freshman Help!

I am currently a freshman at a target. I am interested in getting an investment/finance internship this summer. However, I don't really have too much official experience (which I understand most freshmen don't though) aside from a bit of basic self-learning. I have a few questions:

Is it too late now to start looking? I thought this was the time most firms would be hiring, but I heard that it's already too late... How should I go about doing this? I've applied to most of the internships through my school's career website, but didn't really get any responses/interviews. Should I just look up a list of boutique firms in my area and just email someone in those? Thanks in advance.

Nyc area if anybody is curious

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