Investment banks as Gyms

These are my 6am lifting thoughts before taking the Q train to midtown…

Goldman Sachs - Equinox This one sells itself, elite, quintessential, everyone who is a member needs to make sure everyone else knows they are a member

Morgan Stanley - New York Sports Club Best physical locations by far and have quite the market share

Centerview Partners - Peloton Studios Newcomer in the market and absolutely blew up, everyone wanted to get a spot there but demand is exceeding supply

Deutsche Bank - Planet Fitness Need I say more

Nomura - 24 Hour Fitness They’ve got people coming in there all hours of the day, time difference goes crazy I’ve heard

Moelis - Barry’s Bootcamp Everyone in there is drenched in sweat

Lazard - Soul Cycle Used to be an OG but the marketplace has caught up with them

Raymond James - Orange Theory Somehow they are everywhere but no one actually understands what they do—also know that one kid that goes and makes it their entire personality

Let’s hear the takes

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Evercore - TMPL. The new shiny toy on Wall Street that is starting to compete with the heavy hitters. Everyone in there knows what they’re doing and looks the part. Gym is packed through the night. 

 

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