Noob Questions - What should I do if my DCF valuation if far lower than my multiples?

I value an established consumer company selling CPG (mostly Instant noodles). The company is notorious for having a cheap valuation despite being the market leader (~70%) of the instant noodle market in the region. We're talking about PBV <1, and PE TTM 9x. Other company comparables are trading at far higher multiples.

What should I do if my DCF valuation is far lower than all multiples that I have used (EV/Revenue, EV/EBITDA, EV/EBIT)?

I've tried making a football field chart, but it does not make sense since no valuation ranges intersect with each other. Moreover, the multiples show ~350% potential upside, which does not make sense, as the stock never come near that value in its history.

Should I ditch the multiples in this case?

6 Comments
 

1. Yes, very closely related

2. Same geography, and the peers are in the same range of market cap

3. The company is a market leader which still have growth. 

Another detail that I forget to mention is that this company generated ~80% of its revenue from a subsidiary selling instant noodle. And the rest, are mostly related sales to the instant noodle subsidiary. The subsidiary is publicly traded at a bigger market size (almost 2.5x bigger)

 

Can I ask how you have a company with c. 70% local market share in their respective product and were still able to find a representative sample of 1) very close peers, 2) same geography and 3) with a similar market cap?

It seems to me like the peers must be in adjacent products (and perhaps they are more diversified product-wise), otherwise it seems very hard for all those conditions to be met.

I can imagine that a near single-product business would be trading at a discount to companies that offer a wide range of consumer goods, but I have no expertise in this sector.

 

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